Regional Marketing Manager - Philippines

JustMarkets; Philippines; On-site; PHP 1,339,200 - 2,678,400; Full time

Benefits offered by this job

15 paid vacation days per year

10 paid sick leave days per year

10 Public holidays

Medical insurance budget

Professional education budget

Language learning budget

Wellness budget

Job summary

JustMarkets is seeking a Regional Marketing Manager for the Philippines to drive market growth by adapting global strategy to local trends. You will lead a local team (KOL, SMM/Community, PR/Events, Content), set quarterly plans, and optimize a regional budget up to $50,000 monthly.

Requirements include 4+ years in marketing with leadership, strong 360 marketing expertise, and fluency in Tagalog and business English. You will collaborate with Global HQ to share insights and align campaigns.

Qualifications

• 4+ years of marketing experience with leadership overseeing a team of 3+ specialists in fintech, crypto, retail trading, or a comparable fast-moving industry.
• Expertise in organic and partnership-driven acquisition in Philippines.
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM.
• Proven experience allocating and optimizing monthly regional marketing budgets up to $50,000, driving down CPA and maximizing ROI.
• Solid hands-on experience with analytics tools (GA4, Tableau, PowerBI) and interpreting cohort data, traffic quality, and LTV trends.
• Experience with project management tools (Jira, Asana, Confluence).
• Native Tagalog and fluent business English for daily communication with cross-regional teams.

Responsibilities

• Lead regional market growth by adapting the global marketing strategy to local market specifics and trends.
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content) and create an efficient environment.
• Develop quarterly marketing plans for Philippines and its client community.
• Manage the regional marketing budget, allocate spend across channels, and improve efficiency and results.
• Use analytics platforms to monitor campaign performance and guide team priorities.
• Serve as the liaison between local team and Global HQ, sharing insights and coordinating on global campaigns.

Skills

Leadership

Marketing strategy

Budget management

Cross-functional collaboration

KOL/Influencer marketing

Analytics mindset

Tools

Google Analytics 4

Tableau

PowerBI

Jira

Asana

Confluence

Job description

Regional Marketing Manager - Philippines

Southeast Asia

Responsibilities

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Philippines and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
• Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Philippines
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Tagalog and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Philippine influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Philippines
• Familiarity with AI and automation tools to support content and campaign production

We offer

• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 Public holidays
• Medical insurance budget
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)