Marketing Manager (FMCG)

Monroe Consulting Group; Mandaluyong; Presencial; PHP 1 200 000 - 2 000 000; Tempo integral

Resumo da oferta

Monroe Consulting Group partners with a leading FMCG organization in Mandaluyong to recruit a Marketing Manager. You will lead local brand marketing initiatives and drive market growth while ensuring alignment between local execution and global brand strategy.

You will provide strategic leadership to the marketing team, oversee integrated campaigns across digital, traditional media and events, and manage budgets to maximise ROI.

Qualificações

• Bachelor's degree in Marketing or Business Administration.
• 15+ years of marketing experience preferred.
• Experience in FMCG and multinational environments.

Responsabilidades

• Develop and implement local marketing strategies aligned with global brand guidelines.
• Collaborate with the Global Marketing Team to localise campaigns for the Philippine market.
• Lead, mentor and coach a team of marketing professionals to achieve goals.
• Conduct market research to identify local trends and consumer insights.
• Oversee integrated campaigns across digital, social, traditional media and events.
• Manage local marketing budgets and optimise ROI.
• Monitor campaign performance and provide insights to stakeholders.
• Collaborate with sales, product development and supply chain to support marketing initiatives.
• Build relationships with distributors, retailers, and industry partners.

Conhecimentos

Brand management

Marketing strategy

Leadership

Budget management

Market research

Stakeholder management

Formação académica

Bachelor's degree in Marketing or Business Administration

Descrição da oferta de emprego

Monroe Consulting Group, an executive recruitment firm, is partnering with a leading organisation in the Consumer industry to hire a Marketing Manager. This opportunity is based in Mandaluyong City, Philippines. The successful candidate will lead brand marketing initiatives, drive market growth, and ensure alignment between local execution and global brand strategy.

Position Overview

Lead the development and execution of local marketing strategies that support global brand objectives whilst driving sustainable business growth in the Philippine market.
Provide strategic leadership to the marketing team, ensuring effective brand management, market relevance, and strong stakeholder engagement across functions.

Key Responsibilities

• Develop and implement local marketing strategies aligned with global brand guidelines and objectives set by the Global Marketing Team.
• Collaborate closely with the Global Marketing Team to localise global campaigns and initiatives for the Philippine market, ensuring cultural relevance and effectiveness.
• Lead, coach and mentor a team of marketing professionals, providing guidance and support to achieve marketing goals and objectives.
• Conduct market research and analysis to identify local trends, consumer insights, and competitive landscape to inform marketing strategies.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional media, and events.
• Manage local marketing budgets effectively, allocating resources to maximise ROI and achieve business targets.
• Monitor and analyse the performance of marketing campaigns, providing regular reports and insights to stakeholders.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure alignment and support for marketing initiatives.
• Build and maintain strong relationships with key stakeholders, including distributors, retail partners, and industry influencers.
• Stay updated on industry trends, market dynamics, and competitor activities to adjust marketing strategies as needed.

Key Requirements

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Management, or any business-related discipline.
• At least 15 years of experience in Marketing, with experience within the FMCG industry highly preferred.
• Experience collaborating with global or regional marketing teams, preferably within a multinational organisation.

Technical / Functional Expertise

• Excellent knowledge of brand management and in-depth understanding of marketing management strategies.
• Comprehensive understanding of contemporary branding principles and models.
• Strong business acumen.
• Excellent understanding of consumer behaviour, market dynamics, and cultural nuances across different regions.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience managing integrated marketing campaigns across digital, social media, traditional media, and event channels.
• Proven capability in budget management and optimisation of marketing investment returns.

Soft Skills & Leadership Competencies

• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Ability to coach, mentor, and develop high-performing teams.
• Strong stakeholder management and collaboration skills across multiple business functions.
• Adaptability and strategic thinking in response to evolving market conditions and competitive landscapes.