Paid Media Specialist

Webindia Inc; Hinoba-an; Hybrid; PHP 300,000 - 520,000; Full time

Benefits offered by this job

Paid sick leaves

Casual leaves & CL encashment

Employee performance rewards

Friendly work culture

Medical Insurance

Bi-weekly events

5 Days Working

Job summary

WebIndia Inc. is seeking a Paid Marketing specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients.

You will run profitable, performance-driven campaigns from strategy and setup to daily optimization and reporting, leveraging AI tools to work smarter and faster. Key responsibilities include keyword research, bid optimization, A/B testing, and tracking setup with GA4, GTM, and Meta Business Suite.

Qualifications

• Must-have: strong expertise in Google Ads and Meta Ads with proven results.
• Experience with international e-commerce and service-based projects.
• Good understanding of AI tools for ad creation, reporting and optimization.
• Hands-on with Claude Code, Claude AI, ChatGPT, Gemini or similar AI platforms.
• Proficient in GA4, GTM, Meta Business Suite and performance tracking.

Responsibilities

• Manage and optimize Google & Meta ad campaigns for international clients.
• Develop and refine paid advertising strategies focused on ROI and profitability.
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns daily.
• Track campaign performance and share weekly/monthly reports with insights and actions.
• Run A/B tests on creatives, landing pages, and ad copy to improve conversions.
• Set up and manage tracking, conversions, remarketing, and attribution with analytics team.
• Leverage AI tools (Claude Code/AI, ChatGPT, Gemini) to improve setup, analysis, reporting, and efficiency.

Skills

Keyword research

A/B testing

Performance analysis

Reporting

ROI optimization

Campaign management

Tools

Google Ads

Meta Ads

GA4

GTM

Meta Business Suite

Claude Code

Claude AI

ChatGPT

Gemini

Job description

WebIndia Inc. isa leading Indian digital marketing and web development agency, aGoogle Premier Partnerfor years, specializing in data-driven growth throughGoogle Ads,SEO,WordPress/Shopify development, and Amazon marketing to boost online presence and ROI for businesses. They focus on client-centric, results-oriented solutions, leveraging their team's deep expertise to drive traffic, leads, and sales for brands globally.

Job Description

Highlights :

Position Title: Paid Media Specialist

Exp: 2+ years

Job Location: Remote/Onsite

Shift Timings: 7.00PM - 4.00AM (IST)

5 Days Working

Bi-weekly events

Paid sick leaves

Casual leaves & CL encashment

Employee performance rewards

Friendly work culture

Medical Insurance

Role Overview

We are looking for a Paid Marketing specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end from strategy and setup to daily optimization and reporting while using AI tools to work smarter and faster.

Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.

Develop and refine paid advertising strategies focused on ROI and profitability

Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.

Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.

Track and analyze campaign performance, and share clear weekly/monthly reports with insights and recommended actions.

Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.

Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.

Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.

Must-Have Requirements

Strong expertise in Google Ads and Meta Ads, with proven performance results.

Experience with international e-commerce and service-based projects.

Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.

Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.

Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.

Ability to manage multiple projects efficiently in a fast-paced environment.