Opening for Digital Marketing Executive – IM

IDS Logic Pvt Ltd; Hinoba-an; On-site; PHP 398,000 - 663,000; Full time

Job summary

IDS Logic Pvt Ltd is seeking a Digital Marketing Executive to drive online campaigns across SEO, social media, PPC, and content marketing. The role requires hands-on experience with GA4, Search Console, and CMS tools to manage campaigns and report performance for national and international clients.

The ideal candidate will lead campaigns, coordinate with design and development teams, and optimize digital strategies to improve traffic and conversions. 3+ years of relevant experience is preferred.

Qualifications

• 3+ years of hands-on experience in SEO, SMM, PPC and content marketing.
• Proficient with analytics tools (GA4, Data Studio) and reporting.
• Ability to lead campaigns and collaborate with cross-functional teams.

Responsibilities

• Plan and execute SEO strategies including on-page and off-page optimization.
• Develop and manage social media campaigns across platforms (Facebook, LinkedIn, Instagram, YouTube).
• Handle Google Ads and other PPC campaigns, optimizing for ROI.

Skills

SEO

Social media marketing

PPC

Content marketing

Analytics

Tools

GA4

Google Analytics

Google Search Console

Data Studio

Google Tag Manager

WordPress

Job description

Opening for Digital Marketing Executive - IM

Job Location: Noida, India
Type: Full-Time
Experience: 3+Years

We are seeking an experienced Digital Marketing Executive with a minimum of 3+ years in managing online marketing campaigns across various digital platforms. The ideal candidate will have hands-on experience in SEO, Social media, PPC, content marketing, and analytics tools, with a proven track record of driving traffic and conversions. This role requires a dynamic professional who can lead campaigns, collaborate with teams, and handle both national and international clients.

Key Responsibilities:

• SEO and Content Optimization
• Develop and implement on-page and off-page SEO strategies to improve organic visibility.
• Perform keyword research, audits, and competitor analysis to optimize content.
• Manage link-building activities and monitor algorithm updates.

Social Media Marketing (SMM):

• Plan, execute, and manage social media campaigns across platforms like Facebook, LinkedIn, Instagram, and YouTube.
• Track and analyze campaign performance to optimize engagement and reach.

Paid Campaign Management (PPC):

• Handle Google Ads, social media ads, and other PPC campaigns.
• Optimize campaigns for higher ROI and better audience targeting.

Analytics & Reporting:

• Monitor website traffic using tools like Google Analytics (GA4) and Google Search Console.
• Prepare monthly reports on campaign performance and provide actionable insights.

Technical SEO Skills:

• Knowledge of schema markup, HTML/CSS basics, and website performance optimization for better search rankings.
• Understanding of Core Web Vitals and mobile-first indexing.
• Ability to develop and manage content calendars aligned with SEO strategies.
• Experience in using content management systems (CMS) like WordPress.
• Work closely with designers, developers, and content teams to ensure alignment across campaigns.
• Manage client communication for international accounts and present performance reports.

Desired Candidate Profile

• Experience: 3+ years in digital marketing roles, preferably in IT or web services.
• Skills: Strong understanding of SEO, SMM, PPC, and analytics tools (GA4, Search Console, Data Studio, Google Tag Manager).
• Communication: Excellent verbal and written communication skills.
• Analytical Mindset: Ability to analyze data and provide actionable strategies.
• Team Management: Capable of leading small teams and collaborating across departments.
• Client Handling: Experience in working with international clients and delivering results within deadlines.
• Adaptability: Up-to-date with the latest trends and algorithm updates in digital marketing.
• Self-Motivated & Results-Oriented with a passion for continuous learning.