Intl Performance Marketing Specialist - Meta & Google Ads

YES IT Labs LLC; Hinoba-an; On-site; PHP 360,000 - 600,000; Full time

Job summary

YES IT Labs is seeking a hands-on Performance Marketing Specialist to lead paid campaigns for international clients. The role focuses on Meta and Google Ads, optimizing lead generation and conversion metrics while managing substantial monthly budgets.

The ideal candidate has IT/digital marketing agency experience, strong analytics, and proven results in CPC, CPA, and ROAS. A strategic, results-driven mindset is essential for driving ROI across campaigns.

Qualifications

• 2–5 years of experience in Performance Marketing / Paid Advertising.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience managing 100K+ PHP monthly ad spends.
• International market experience is mandatory.
• Experience in an IT company or Digital Marketing Agency.
• Strong knowledge of CPL, CPA, CPC, CTR, ROAS, ROI, and conversion rate.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong analytical and optimization skills.
• Knowledge of remarketing, A/B testing, audience research, and conversion optimization.
• Must be able to demonstrate previous campaign results, including market, budget, objective, and results achieved.

Responsibilities

• Develop and execute performance marketing strategies for lead generation.
• Plan campaign budgets, audiences, structures, and channel allocation.
• Manage and optimize Meta Ads and Google Ads campaigns.
• Analyse campaign performance and improve lead quality and acquisition costs.
• Conduct A/B testing for creatives, audiences, messaging, and landing pages.
• Coordinate with design, content, and sales teams to improve campaign results.
• Monitor trends, competitors, and audience behaviour to optimize campaigns.
• Track leads, conversions, and key performance metrics.
• Prepare weekly/monthly campaign performance reports.
• Test new targeting, bidding, and campaign strategies to improve ROI.

Skills

Performance Marketing

Meta Ads

Google Ads

Lead Generation

Campaign Optimization

A/B Testing

Analytics

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

YES IT Labs is seeking a hands-on Performance Marketing Specialist to lead paid campaigns for international clients. The role focuses on Meta and Google Ads, optimizing lead generation and conversion metrics while managing substantial monthly budgets.

The ideal candidate has IT/digital marketing agency experience, strong analytics, and proven results in CPC, CPA, and ROAS. A strategic, results-driven mindset is essential for driving ROI across campaigns.