Performance Marketing Specialist

AS White Global; Taguig; Hybrid; PHP 670,000 - 1,004,000; Full time

Benefits offered by this job

Great Place to Work certified

Flexible work setup

Medical care for you and family

Generous paid leave

LinkedIn Learning training

Onsite day 1

Job summary

AS White Global is seeking a driven Performance Executive to support campaign planning, execution, and optimisation across key accounts from Manila. You will manage performance campaigns on Google Ads and Meta, deliver data-driven insights, and optimise across targeting, bidding, and formats while collaborating with cross-functional teams.

The role offers a flexible work setup with Australian hours (6:00am–3:00pm PHT) and onsite on day 1, plus comprehensive medical care for you and your family,

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–3 years of experience in performance marketing.
• Strong Google Ads experience, including paid search and campaign optimisation.
• Hands-on experience with Meta Ads and understanding of display and video campaigns.
• Knowledge of analytics platforms such as Google Analytics and experience using data to inform campaign decisions.
• Strong analytical and problem-solving skills, with the ability to translate data into actions.
• Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to clients and internal stakeholders.
• Ability to work collaboratively across integrated teams and contribute to shared campaign objectives.

Responsibilities

• Develop, launch, manage, and optimize performance campaigns across Google Ads, Meta, and other relevant platforms, ensuring activity is aligned with client objectives and KPIs.
• Monitor campaign performance, identify opportunities, and implement data-driven optimisations across targeting, creative, formats, bidding, and other settings to improve ROI.
• Plan and execute testing and experimentation to generate scalable learnings, while exploring emerging performance channels, tools, and approaches.
• Use strong knowledge of performance platforms to troubleshoot campaign issues, improve delivery, and ensure campaigns are set up and managed effectively.
• Deliver timely weekly, fortnightly, monthly, and performance reports with clear insights, recommendations, and outcomes.
• Manage workloads, timelines, and deliverables, addressing bottlenecks and maintaining high delivery standards.
• Collaborate with Strategy, Planning, Investment, Data, Creative, and other teams to integrate performance activity with broader marketing initiatives.
• Develop understanding of client goals and industry context; communicate performance, opportunities, and issues clearly; support the Performance Manager in client relationships.
• Provide actionable recommendations to improve digital marketing performance and identify opportunities to expand services.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

Campaign optimisation

Communication

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Job description

Be part of a fast-moving independent media agency where analytics, creativity, and innovation fuel real client growth — and where your performance marketing expertise can make an immediate impact.

The Opportunity

We are seeking a driven and detail-oriented Performance Executive to support campaign planning, execution, and optimisation across key accounts. In this role, you will contribute to client success through hands-on performance management, data-driven insights, and continuous optimisation across digital channels.

Why join us?

• Proudly Great Place to Work® certified
• Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more
• Grow with stability: 100+ in our 10-Year Club by 2025
• Dynamic talent network: 2,000+ across APAC and beyond
• Competitive compensation with annual reviews
• Comprehensive medical care for you and your family
• Generous paid leave because work-life balance matters
• Level up with LinkedIn Learning and tailored training
• Flexible work setup

Staff Testimonial

“It’s been a wonderful career opportunity and growth being as an employee. We are always encouraged to further enhance our leadership, technical and soft-skills capabilities. It is great to embrace instil principles in demonstrating these qualities wherein everyone takes personal accountability and be respectful to others every day. I am truly proud to be part of this wonderful organisation.” – Delivery Lead, ASW Philippines.

What You'll Do

• Develop, launch, manage, and optimize performance campaigns across Google Ads, Meta, and other relevant platforms, ensuring activity is aligned with client objectives and KPIs.
• Monitor campaign performance, identify opportunities, and implement data-driven optimizations across targeting, creative, formats, bidding, and other campaign settings to improve ROI and efficiency.
• Plan and execute testing and experimentation to generate scalable learnings, while exploring emerging performance channels, tools, and approaches.
• Use strong knowledge of performance platforms to troubleshoot campaign issues, improve delivery, and ensure campaigns are set up and managed effectively.
• Deliver timely weekly, fortnightly, monthly, and performance reports, turning campaign data into clear insights, recommendations, and business outcomes.
• Manage individual workloads, project timelines, and deliverables, proactively addressing bottlenecks and maintaining high delivery standards.
• Work closely with Strategy, Planning, Investment, Data, Creative, and other teams to ensure performance activity is integrated with broader marketing initiatives.
• Develop an understanding of client goals, challenges, and industry context; communicate campaign performance, opportunities, and issues clearly; and support the Performance Manager in maintaining strong client relationships.
• Provide actionable recommendations to improve digital marketing performance and identify opportunities to expand services, increase account value, and support client retention.

Key Criteria

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–3 years of experience in performance marketing, with hands-on experience managing and optimising digital campaigns.
• Strong Google Ads experience, including paid search and a solid understanding of campaign optimisation.
• Hands-on experience with Meta Ads and an understanding of display and video campaigns.
• Knowledge of analytics platforms such as Google Analytics and experience using data to inform campaign decisions.
• Strong analytical and problem-solving skills, with the ability to identify performance trends and translate data into actions.
• Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to clients and internal stakeholders.
• Ability to work collaboratively across integrated teams and contribute to shared campaign objectives.
• Proactive and accountable approach, with the initiative to identify opportunities, improve processes, and take ownership of campaign delivery.

Work setup:

• Manila (BGC, Taguig): Australian hours (6:00am–3:00pm PHT) with a fully remote setup. (Onsite on day 1)

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