Performance Marketing Specialist

AIRR Labs Inc.; Philippines; On-site; PHP 446,000 - 781,000; Full time

Job summary

AIRR Labs Inc. is seeking a Performance Marketing Specialist in the Philippines to design media plans and guide campaign execution across paid channels.

You will work with the Media Lead and PMAs to ensure on-strategy delivery and oversee regular optimizations with strong data-backed reporting. The role requires a 2+ year track record in performance marketing, full-funnel ad experience (TikTok, Meta, Lazada, Shopee), and solid Excel/data analysis skills.

Qualifications

• Bachelor's degree in Advertising, Communications, or Marketing Management.
• Experience in full-funnel marketing with a specialization in performance marketing.
• Experience in TikTok/Shop full-funnel ads (Awareness, Consideration, Conversion), Meta CPAS, and onsite ads on Lazada and Shopee.
• At least 2 years of experience in performance marketing, media planning, and buying.
• Intermediate Excel skills (filters, SUMIF, VLOOKUP; Pivot tables a plus).
• Strong data analytics and performance measurement skills, comfortable navigating complex datasets.
• Active problem solver with strong presentation skills.
• Analytical, creative, and resilient — with a proactive mindset toward campaign optimization and new strategies.
• Strong project management and organizational skills, able to work with minimal supervision.

Responsibilities

• Design media plans and strategy.
• Oversee PMAs to ensure media execution is on-strategy.
• Provide guidance and oversight on regular campaign optimizations.
• Manage AB testing schedules and structures for PMAs.
• Ensure accurate execution of media buys against plan and strategy.
• Produce internal reporting and support PMAs on external stakeholder reporting.
• Lead operational process improvements with the Media Lead.
• Create wireframes and back data-driven recommendations across media channels.
• Apply best practices and industry standards across all media executions.

Skills

Performance marketing

Full-funnel marketing

TikTok Ads

Meta CPAS

Lazada/Shopee ads

Excel

Data analytics

Presentation skills

Project management

Agency experience

Education

Bachelor's degree in Advertising, Communications, or Marketing Management

Tools

TikTok Platform

Meta Platform

Google Ads

Job description

We're hiring: Performance Marketing Specialist | Philippines

A fast-growing performance marketing team is looking for a Performance Marketing Specialist to help design media strategy, guide campaign execution, and turn data into decisions across paid media channels.

About the role:

• Works alongside the Media Lead and Performance Marketing Associates (PMAs) to design media plans and strategy
• Oversees PMAs to ensure media execution is accurate, on-strategy, and not limited to performance marketing campaigns alone

What you'll own:

• Media plan and strategy development, working closely with the Media Lead and PMAs
• Guidance and oversight of PMAs on regular campaign optimizations
• A/B testing schedules and structures for PMAs to execute
• Accurate execution of media buys against the plan and strategy set with the Performance Marketing Manager
• Internal reporting, plus support for PMAs on external stakeholder management and reporting
• Operational process improvements, in partnership with the Media Lead
• Wireframe creation, ensuring every structure and recommendation is backed by data
• Best practices and industry standards across all media executions

What you bring:

• Bachelor's degree in Advertising, Communications, or Marketing Management
• Experience in full-funnel marketing with a specialization in performance marketing
• Experience in TikTok/Shop full-funnel ads (Awareness, Consideration, Conversion), Meta CPAS, and onsite ads on Lazada and Shopee
• At least 2 years of experience in performance marketing, media planning, and buying
• Intermediate Excel skills (filters, SUMIF, VLOOKUP; Pivot tables a plus)
• Strong data analytics and performance measurement skills, comfortable navigating complex datasets
• Active problem solver with strong presentation skills
• Analytical, creative, and resilient — with a proactive mindset toward campaign optimization and new strategies
• Strong project management and organizational skills, able to work with minimal supervision

Required Competencies:

• Certification in media planning or buying on TikTok, Meta, or Google
• Agency experience is a must (media agency background required)
• Media operations and stakeholder management experience
• Team management experience is a plus

Why this role:

• Real ownership — shape media strategy, not just execute it, with a clear path to Performance Marketing Manager (M1)
• Data-driven culture — your recommendations are backed by real performance analytics and testing
• Team leadership — guide and grow Performance Marketing Associates while working closely with the Media Lead

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