Performance Marketing Specialist

AS White Global; Manila; Hybrid; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Great Place to Work certification

Comprehensive medical care for you and

Comprehensive medical care for you and

Job summary

AS White Global is seeking a driven Performance Executive in Manila to support planning, execution, and optimization of campaigns across Google Ads, Meta, and other platforms. You will drive data-driven optimizations and deliver insights to improve client outcomes.

Role requires 2–3 years in performance marketing with strong Google Ads experience and analytics proficiency. You will collaborate with Strategy, Planning, Data, and Creative teams and participate in a remote-friendly setup with

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2–3 years of experience in performance marketing.
• Strong Google Ads experience including paid search and optimization.
• Hands-on experience with Meta Ads and display/video campaigns.
• Knowledge of Google Analytics and data-driven decision making.
• Strong analytical and problem-solving skills with the ability to translate data into actions.
• Strong communication and presentation skills and ability to work across teams.

Responsibilities

• Develop, launch, manage, and optimize performance campaigns across Google Ads, Meta, and other platforms.
• Monitor campaign performance and implement data-driven optimizations to improve ROI and efficiency.
• Plan and execute testing to generate scalable learnings and explore new channels.
• Troubleshoot issues, improve delivery, and ensure proper setup across campaigns.
• Deliver timely performance reports with insights and recommendations.
• Work with Strategy, Planning, Investment, Data, and Creative teams to integrate activity with broader marketing goals.
• Provide actionable recommendations to improve digital marketing performance and grow account value.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

Campaign optimization

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing / Business

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Job Description

Be part of a fast‑moving independent media agency where analytics, creativity, and innovation fuel real client growth — and where your performance marketing expertise can make an immediate impact.

The Opportunity

We are seeking a driven and detail‑oriented Performance Executive to support campaign planning, execution, and optimisation across key accounts. In this role, you will contribute to client success through hands‑on performance management, data‑driven insights, and continuous optimisation across digital channels.

Why join us?

• Proudly Great Place to Work® certified
• Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year‑end parties, leadership awards & more
• Grow with stability: 100+ in our 10‑Year Club by 2025
• Dynamic talent network: 2,000+ across APAC and beyond
• Competitive compensation with annual reviews
• Comprehensive medical care for you and your family
• Generous paid leave because work‑life balance matters
• Level up with LinkedIn Learning and tailored training
• Flexible work setup

Staff Testimonial

“It’s been a wonderful career opportunity and growth being as an employee. We are always encouraged to further enhance our leadership, technical and soft‑skills capabilities. It is great to embrace instil principles in demonstrating these qualities wherein everyone takes personal accountability and be respectful to others every day. I am truly proud to be part of this wonderful organisation.” – Delivery Lead, ASW Philippines.

What You'll Do

• Develop, launch, manage, and optimize performance campaigns across Google Ads, Meta, and other relevant platforms, ensuring activity is aligned with client objectives and KPIs.
• Monitor campaign performance, identify opportunities, and implement data‑driven optimizations across targeting, creative, formats, bidding, and other campaign settings to improve ROI and efficiency.
• Plan and execute testing and experimentation to generate scalable learnings, while exploring emerging performance channels, tools, and approaches.
• Use strong knowledge of performance platforms to troubleshoot campaign issues, improve delivery, and ensure campaigns are set up and managed effectively.
• Deliver timely weekly, fortnightly, monthly, and performance reports, turning campaign data into clear insights, recommendations, and business outcomes.
• Manage individual workloads, project timelines, and deliverables, proactively addressing bottlenecks and maintaining high delivery standards.
• Work closely with Strategy, Planning, Investment, Data, Creative, and other teams to ensure performance activity is integrated with broader marketing initiatives.
• Develop an understanding of client goals, challenges, and industry context; communicate campaign performance, opportunities, and issues clearly; and support the Performance Manager in maintaining strong client relationships.
• Provide actionable recommendations to improve digital marketing performance and identify opportunities to expand services, increase account value, and support client retention.

Key Criteria

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–3 years of experience in performance marketing, with hands‑on experience managing and optimising digital campaigns.
• Strong Google Ads experience, including paid search and a solid understanding of campaign optimisation.
• Hands‑on experience with Meta Ads and an understanding of display and video campaigns.
• Knowledge of analytics platforms such as Google Analytics and experience using data to inform campaign decisions.
• Strong analytical and problem‑solving skills, with the ability to identify performance trends and translate data into actions.
• Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to clients and internal stakeholders.
• Ability to work collaboratively across integrated teams and contribute to shared campaign objectives.
• Proactive and accountable approach, with the initiative to identify opportunities, improve processes, and take ownership of campaign delivery.

Work setup:

• Manila (BGC, Taguig): Australian hours (6:00am–3:00pm PHT) with a fully remote setup. (Onsite on day 1)

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