Paid Ads Manager VA

Tavor Perry; Tabuk; Remote; PHP 600,000 - 1,200,000; Full time

Job summary

Tavor Perry is seeking an experienced Google Ads PPC Specialist to own paid search for a Shopify store. The role starts with auditing, restructuring, and scaling D2C campaigns to raise conversion rates and revenue.

It will expand into building and scaling B2B and OEM lead generation campaigns as targets are hit, with a focus on data-driven strategy and hands-on execution. The successful candidate will analyze performance, optimize campaigns, and communicate strategic recommendations to scale

Qualifications

• 4+ years actively managing Google Ads for Shopify/e-commerce stores.
• Proven record of increasing D2C conversion rates and revenue efficiency.
• Strong understanding of D2C e-commerce funnels and buyer behavior.
• Experience with B2B demand generation and lead generation funnels.
• Technical fluency with GA4, UTM parameters, tags, and Enhanced Conversions.
• Hands-on experience with keyword gap analysis tools like SEMrush/SimilarWeb/KP Planner.
• Strong data analytics skills to translate campaign data into decisions.
• Self-motivated, thorough, and able to work without hand-holding.
• Strong written and verbal communication skills.

Responsibilities

• Audit, restructure, and scale Performance Max, Shopping, and Search campaigns.
• Optimize product feeds titles, attributes, categories, and labels.
• Apply negative keywords and placement exclusions to reduce wasted spend.
• Improve conversion tracking across GA4 and Enhanced Conversions.
• Build and launch targeted B2B and OEM campaigns for leads and RFQs.
• Set up campaign and audience segmentation between consumer and business buyers.
• Optimize B2B lead funnels to reduce CPA and improve quality.
• Conduct keyword, search term, auction insights, and Performance Max optimizations.
• Deliver performance reports with learnings and budget recommendations.
• Keep stakeholders informed about performance shifts and growth opportunities.

Skills

Google Ads

GA4

E-commerce funnels

B2B lead gen

Remarketing

Keyword research

Data-driven decisions

Communication

Tools

SEMrush

SimilarWeb

Google Keyword Planner

GA4

Job description

Job Summary

We're announcing an opening for an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The immediate focus is auditing, restructuring, and scaling our direct-to-consumer campaigns to raise conversion rates and grow revenue. Once D2C performance targets are reached, the role expands into building and scaling our B2B and industrial OEM lead generation campaigns. The successful applicant will be analytical and proactive, and comfortable owning both strategy and hands-on execution.

Key Responsibilities

• Audit, restructure, and scale existing Performance Max, Google Shopping, and Search campaigns to drive revenue and conversion rate growth
• Optimize the Google Shopping product feed, including titles, attributes, categories, and custom labels, to capture high-intent traffic
• Apply negative keyword strategies and placement exclusions to cut wasted ad spend
• Audit and improve conversion tracking across GA4 and Enhanced Conversions to guarantee accurate purchase attribution
• Build and launch targeted B2B and OEM campaigns to generate qualified leads, form fills, and RFQs
• Set up strict campaign and audience segmentation between consumer search traffic and business buyers
• Optimize B2B lead funnels to reduce cost per acquisition and improve lead quality
• Carry out ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations
• Deliver performance reports covering key metrics, learnings, and strategic recommendations for budget scaling
• Keep everyone informed proactively about performance shifts, strategy adjustments, and growth opportunities

Mandatory Skills

• 4+ years actively managing Google Ads for Shopify e-commerce stores, including Performance Max, Google Shopping, and Search
• Proven record of directly increasing D2C conversion rates and revenue efficiency
• Strong understanding of D2C e-commerce funnels and buyer behavior
• Experience with B2B demand generation and lead generation funnels
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing
• Hands-on experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis
• Strong data analytics skills and the ability to turn campaign data into clear decisions
• Responsible, thorough, and able to work without hand-holding
• Strong written and verbal communication skills

Preferred Skills

• Experience marketing arts, crafts, or DIY consumer products
• Background in or knowledge of OEM and industrial markets
• Experience with B2B lifecycle marketing
• Familiarity with conversion rate optimization and landing page testing
• Ability to manage several campaign priorities at the same time

Why Join Us

This is a high-impact role where your success is measured in revenue and efficiency gains, not activity. You'll have real ownership over strategy and budget decisions, with the opportunity to grow the role's scope as results come in. If you enjoy building campaigns from the data up and watching the numbers shift, you'll find plenty of room to do your best work here.