Google Ads Manager

vamasters, Inc.; Cabanatuan; On-site; PHP 600,000 - 900,000; Full time

Job summary

vamasters, Inc. is seeking an experienced Google Ads PPC Specialist to own paid search for our Shopify store and future B2B/OEM campaigns. You will audit, restructure, and scale D2C initiatives to improve conversion rates and revenue, then expand into lead generation for business customers.

Ideal candidates are analytical, proactive, and comfortable owning both strategy and hands-on execution across GA4, feeds, and remarketing, with a track record of driving revenue growth.

Qualifications

• 4+ years managing Google Ads for Shopify e-commerce stores.
• Proven ability to raise D2C conversion rate and revenue efficiency.
• Strong grasp of D2C funnels and buyer behavior.
• Experience with B2B demand generation and lead funnels.

Responsibilities

• Audit, restructure, and scale Performance Max, Shopping, and Search campaigns.
• Optimize the Google Shopping feed: titles, attributes, categories, labels.
• Roll out negative keywords and placement exclusions to cut wasted spend.
• Audit GA4 and Enhanced Conversions for accurate attribution.
• Create and launch targeted B2B and OEM campaigns to generate leads and RFQs.
• Build segmentation separating consumer vs business traffic.
• Improve B2B lead funnels to reduce CPA and raise lead quality.
• Handle ongoing keyword, search term, auction, and Performance Max optimizations.
• Prepare performance reports with learnings and scaling recommendations.
• Flag performance shifts and growth opportunities proactively.

Skills

Google Ads management

Performance Max

Google Shopping

Analytics

GA4

Remarketing

Keyword analysis

Tools

SEMrush

SimilarWeb

Google Keyword Planner

Job description

Job Summary:
We're recruiting an experienced Google Ads PPC Specialist to take charge of paid search for our Shopify store. The first priority is auditing, restructuring, and scaling our direct-to-consumer campaigns to improve conversion rates and increase revenue. Once D2C performance targets are hit, the role grows into building and scaling our B2B and industrial OEM lead generation campaigns. We're after someone analytical and proactive who is comfortable owning both strategy and hands-on execution.

Key Responsibilities:

• Audit, restructure, and scale current Performance Max, Google Shopping, and Search campaigns to grow revenue and conversion rates
• Optimize the Google Shopping product feed, including titles, attributes, categories, and custom labels, to win high-intent traffic
• Roll out negative keyword strategies and placement exclusions to eliminate wasted ad spend
• Audit and upgrade conversion tracking across GA4 and Enhanced Conversions to guarantee accurate purchase attribution
• Create and launch targeted B2B and OEM campaigns that generate qualified leads, form fills, and RFQs
• Build strict campaign and audience segmentation separating consumer search traffic from business buyers
• Improve B2B lead funnels to bring down cost per acquisition and raise lead quality
• Handle ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations
• Prepare performance reports covering key metrics, learnings, and strategic recommendations for scaling budget
• Proactively flag performance shifts, strategy adjustments, and growth opportunities

Mandatory Skills:

• 4+ years actively managing Google Ads for Shopify e-commerce stores, including Performance Max, Google Shopping, and Search
• Demonstrated record of directly raising D2C conversion rates and revenue efficiency
• Strong grasp of D2C e-commerce funnels and buyer behavior
• Experience with B2B demand generation and lead generation funnels
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing
• Direct experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis
• Strong data analytics skills with the ability to turn campaign data into clear decisions
• Self-motivated, accurate, and capable of working unsupervised
• Strong communication skills, both written and verbal

Preferred Skills:

• Experience marketing arts, crafts, or DIY consumer products
• Experience in or knowledge of OEM and industrial markets
• Hands-on experience with B2B lifecycle marketing
• Knowledge of conversion rate optimization and landing page testing
• Ability to juggle multiple campaign priorities concurrently

Why Join Us:

This is a high-impact role where success is measured by revenue and efficiency gains, not activity. You'll hold real ownership over strategy and budget decisions, with the chance to expand the role's scope as results come in. If you like building campaigns from the data up and watching the numbers climb, you'll have plenty of room to do your best work here.