Growth Marketing Manager

Sphere Rocket VA US; Philippines; On-site; PHP 1,000,000 - 1,500,000; Full time

Job summary

Sphere Rocket VA US is seeking a Growth Marketing Lead to own paid media, search visibility, CRO, and lead infrastructure for our brands including buyunitynow.com. You will manage ad platforms, GTM, and CRM reporting—focusing on commercial-buyer intent and qualified leads.

The role requires hands-on execution, data-driven decisions, and leadership of a small team, coordinating with external vendors and content teams to optimize the end-to-end funnel.

Qualifications

• Hands-on experience managing Google Ads (incl. Performance Max) and Meta Ads for B2B or considered-purchase products.
• Knowledge of SEO, search intent segmentation, and Generative Engine Optimization (GEO).
• Experience driving website CRO via audits and testing.

Responsibilities

• Manage paid media structures, budgets, testing, and optimization (incl. Performance Max).
• Lead SEO/SEM/GEO strategy for commercial-buyer intent and align paid and organic search.
• Own CRO for buyunitynow.com with UI/UX audits and test prioritization.

Skills

Paid media management

SEO/SEM

CRO

GTM/GA4

CRM reporting

Data analysis

Vendor management

Tools

Google Ads

Meta Ads Manager

GA4

GTM

GoHighLevel (GHL)

RB2B

RankAI

Job description

Growth Marketing Lead

Role Overview

We are seeking a hands-on, metrics-driven Growth Marketing Lead to manage paid media, search visibility, CRO, and lead infrastructure across our brands, including buyunitynow.com. You will own execution across ad platforms, conversion tools, GTM, and CRM reporting—focusing strictly on commercial-buyer intent and qualified leads over vanity metrics.

Key Responsibilities

• Paid Media (Google & Meta Ads): Hands-on management of ad structures, budgets, creative testing, and optimization (including Performance Max). Conduct search-terms reports each cycle to refine targeting and negative keywords. Validate conversion tracking and optimization events.
• Search & AI Visibility (SEO / SEM / GEO): Direct search and SEO strategy targeting commercial-buyer intent. Manage RankAI vendor deliverables and keep paid and organic search aligned.
• Conversion Rate Optimization (CRO): Own performance on buyunitynow.com (targeting 1.5%–2% conversion benchmarks). Run UI/UX audits, prioritize test backlogs, and direct web developers with clear specs.
• Visitor Identification & CRM: Operate RB2B and GoHighLevel (GHL) CRM for lead capture, routing, and sales hand-off. Build reporting that connects GHL data with Google and Meta ad conversions.
• Tracking & Measurement: Hands-on setup and maintenance of GTM web containers, GA4 configuration (events, conversions, filters), and Google Merchant Center product feeds.
• Reporting & Team Leadership: Send daily performance reports with key metrics and actionable next steps. Maintain end-to-end funnel reporting (impression to qualified lead). Direct social/content team members on strategy and manage external vendors against defined scope.

Qualifications

• Proven hands-on experience running Google Ads (including Performance Max) and Meta Ads for B2B or considered-purchase products.
• Practical knowledge of SEO, search intent segmentation, and Generative Engine Optimization (GEO).
• Track record of driving website CRO through structured audits and testing.
• Hands-on proficiency with Google Tag Manager (GTM), GA4, and Google Merchant Center.
• Experience with CRMs and lead routing systems (ideally GoHighLevel and RB2B).
• Strong analytical skills with the ability to report clearly and back decisions with data.

Tools Used

• Google Ads, Meta Ads Manager, Google Merchant Center, GA4, GTM, GoHighLevel (GHL), RB2B, RankAI.