Product Manager: Cards Scheme & Usage

Globe Telecom, Inc.; Metro Manila; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

GCash is seeking a Product Manager for Cards Scheme & Usage to drive card usage, maximize card product profitability, and foster strong partnerships with card schemes like Visa and Mastercard. You will lead product strategy, analyze market opportunities, and collaborate across Marketing, Sales, and Operations to launch compelling campaigns.

The role requires 3–5 years in FinTech/Payments, a strong grasp of card economics, and a data-driven approach to decision making.

Qualifications

• 3-5 years of product management experience, preferably within FinTech, Payments, or Banking.
• Strong understanding of card payments lifecycle, card economics, and product growth strategies.
• Experience working with card schemes such as Visa or Mastercard.
• Strong analytical mindset with data-driven decision making.

Responsibilities

• Define and execute product strategy focused on increasing card usage, engagement, and customer stickiness.
• Own the card product P&L by optimizing revenue streams such as interchange and scheme-funded rewards.
• Conduct market research and competitor analysis to identify opportunities that improve share of wallet and customer experience.
• Partner with internal growth teams to design and execute A/B testing and in-app campaigns to drive adoption and active usage.
• Analyze user feedback and behavioral data to guide product improvements and prioritization.
• Act as the main liaison with card schemes (e.g., Visa, Mastercard) to maximize incentives, rewards, and partnership opportunities.
• Drive integration of scheme-supported rewards, loyalty programs, and co-brand initiatives.
• Ensure compliance with scheme requirements and timely adoption of network solutions and promotional initiatives.
• Lead go-to-market plans for new card features and rewards programs in partnership with Marketing, Sales, Operations, and Customer Support.

Skills

Product management

Card payments knowledge

Analytical mindset

Stakeholder management

Agile

Data-driven decisions

SQL

Tools

SQL

Job description

Product Manager - Cards Scheme & Usage

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The Product Manager - Cards Scheme & Usage will be responsible for driving card usage growth and maximizing the value of GCash card products through strong scheme partnerships and customer-focused strategies. This role owns product performance, helps drive profitability, and ensures features, rewards, and campaigns improve customer engagement and payment adoption.

You will be responsible for the following:

• Define and execute product strategy focused on increasing card usage, engagement, and customer stickiness.
• Own the card product P&L by optimizing revenue streams such as interchange and scheme-funded rewards.
• Conduct market research and competitor analysis to identify opportunities that improve share of wallet and customer experience.
• Partner with internal growth teams to design and execute A/B testing and in-app campaigns to drive adoption and active usage.
• Analyze user feedback and behavioral data to guide product improvements and prioritization.
• Act as the main liaison with card schemes (e.g., Visa, Mastercard) to maximize incentives, rewards, and partnership opportunities.
• Drive integration of scheme-supported rewards, loyalty programs, and co-brand initiatives.
• Ensure compliance with scheme requirements and timely adoption of network solutions and promotional initiatives.
• Lead go-to-market plans for new card features and rewards programs in partnership with Marketing, Sales, Operations, and Customer Support.

Requirements

We are looking for:

• 3-5 years of Product Management experience, preferably within FinTech, Payments, or Banking.
• Strong understanding of card payments lifecycle, card economics, and product growth strategies.
• Experience working with card schemes such as Visa or Mastercard.
• Strong analytical mindset with experience using data to drive product decisions.
• Excellent stakeholder management, communication, and negotiation skills.
• Experience working in Agile environments with strong prioritization skills.

Nice to have

• Experience in loyalty, rewards, or co-branded card programs.
• Exposure to BNPL or credit products.
• Experience in a regulated banking or EMI environment.
• SQL proficiency.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines. Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’. G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app. Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions. Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey. BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.