Brand Strategy Lead for Fintech Growth

GoTyme; Quezon City; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

GoTyme is seeking a Brand Lead to shape and execute the bank's brand strategy in a fast-paced fintech environment. You will drive consumer-focused campaigns, coordinate with product, creative, digital, and analytics teams, and ensure brand consistency across all initiatives.

You will also originate and manage brand partnerships, negotiate scopes of work, and monitor campaign performance to optimize impact on growth and customer engagement.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
• 4–6 years of experience in brand management, marketing strategy, or integrated campaign management, preferably in fintech/tech/consumer B2C.
• Proven experience running brand activations and events from concept to on-ground execution.
• Experience negotiating and managing vendor/partner contracts, with exposure to procurement or legal processes.
• Strong understanding of consumer journey, messaging, and communications strategy across channels.

Responsibilities

• Lead the development and execution of innovative marketing strategies to launch and grow GoTyme Bank's product offerings and brand-led initiatives.
• Collaborate with product, creative, digital, and analytics teams to deliver data-driven campaigns that strengthen brand awareness and engagement.
• Own end-to-end campaign management from ideation to execution, ensuring timelines and budgets are met.
• Identify and develop brand partnerships, negotiate scopes of work, and manage partner relations to expand reach and value.

Skills

Brand management

Marketing strategy

Integrated campaigns

Cross-functional leadership

Vendor/partner negotiations

Education

Bachelor's or Master's in Marketing/Business/Communications

Job description

GoTyme is seeking a Brand Lead to shape and execute the bank's brand strategy in a fast-paced fintech environment. You will drive consumer-focused campaigns, coordinate with product, creative, digital, and analytics teams, and ensure brand consistency across all initiatives.

You will also originate and manage brand partnerships, negotiate scopes of work, and monitor campaign performance to optimize impact on growth and customer engagement.