Lending Product Growth Marketing Lead

GoTyme PH (Philippines); Quezon City; Sur place; PHP 1 000 000 - 1 800 000; Plein temps

Résumé du poste

GoTyme Bank is seeking a Product Marketing Lead to own lending product GTM, customer understanding, and adoption across channels. You will translate capabilities into compelling value propositions and independently drive multi-team initiatives to achieve commercial goals.

Ideal candidates have 3+ years in product/brand/lifecycle marketing, with fintech or digital banking experience preferred and strong communication skills for cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Business Administration/ Management, or related field.
• 3+ years in product, growth, brand, or lifecycle marketing.
• Fintech or digital banking experience preferred.

Responsabilités

• Owns go-to-market strategy and execution for lending products.
• Translate product capabilities into compelling value propositions.
• Lead cross-functional initiatives end-to-end across teams and channels.
• Develop channel strategies and enablement for Sales, Service, and Ops.
• Conduct market, customer, and competitive analysis for positioning.
• Develop messaging frameworks aligned with business goals.
• Identify opportunities to improve customer journeys and funnel performance.
• Be the primary product marketing lead for assigned lending propositions.

Connaissances

Product marketing

Growth marketing

Brand marketing

Lifecycle marketing

Go-to-market

Stakeholder mgmt

Communication

Formation

Bachelor's degree in Marketing or related field

Description du poste

GoTyme Bank is seeking a Product Marketing Lead to own lending product GTM, customer understanding, and adoption across channels. You will translate capabilities into compelling value propositions and independently drive multi-team initiatives to achieve commercial goals.

Ideal candidates have 3+ years in product/brand/lifecycle marketing, with fintech or digital banking experience preferred and strong communication skills for cross-functional collaboration.