Performance Management Specialist

Hebe Beauty Philippines; Philippines; On-site; PHP 360,000 - 600,000; Full time

Job summary

Hebe Beauty Philippines is seeking a detail-oriented Performance Marketing Specialist to manage Meta CPAS campaigns for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns. You will link Meta ad accounts, business managers, and partner platforms to ensure seamless data flow.

You will monitor campaigns daily, adjust targeting, creatives, bids, and placements to hit KPIs, and coordinate with internal teams to gather assets and schedule promotions.

Qualifications

• 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
• Proficient in Meta Ads Manager
• Strong analytical and problem-solving skills with a keen eye for details.
• Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
• Self-starter who can work independently while collaborating closely with a small, fast-paced team

Responsibilities

• Set up Meta CPAS Ads for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns.
• Ensure accurate linking between Meta ad accounts, business managers, and partner platforms.
• Follow campaign structure guidelines and platform best practices per campaign type (Mega campaigns, monthly double days, etc.).
• Monitor ad performance daily and adjust targeting, creatives, bids, or placements to achieve KPIs.
• Track campaign results through Meta Ads Manager and Shopee/Lazada Ads dashboards.
• Implement campaign plans, budget phasing, and promotional schedules as outlined by the Performance Marketing Manager.

Skills

Meta CPAS campaigns

Meta Ads Manager

Analytical mindset

Organizational skills

Independent worker

Tools

Shopee Ads

Lazada Ads

Job description

- Set up Meta CPAS Ads for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns.

- Ensure accurate linking between Meta ad accounts, business managers, and partner platforms.

- Follow campaign structure guidelines and platform best practices per campaign type (Mega campaigns, monthly double days, etc.).

2. Campaign Optimization:

- Monitor ad performance daily and adjust targeting, creatives, bids, or placements to achieve KPIs.

- Optimize campaigns based on CTR, ROAS, CPC, CPM, and conversion metrics.

3. Performance Monitoring:

- Track campaign results through Meta Ads Manager and Shopee/Lazada Ads dashboards.

- Detect issues early (e.g., under delivery, overspending, low conversion) and flag for resolution.

4. Execution Support:

- Implement campaign plans, budget phasing, and promotional schedules as outlined by the Performance Marketing Manager.

- Coordinate with internal teams to gather assets and ensure campaign readiness before deadlines.

Qualifications:

• 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
• Proficient in Meta Ads Manager
• Strong analytical and problem-solving skills with a keen eye for details.
• Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
• Self-starter who can work independently while collaborating closely with a small, fast-paced team