Sr. Performance Marketing Associate

CHG Global Inc. (World Balance); Mandaluyong; On-site; PHP 500,000 - 900,000; Full time

Job summary

CHG Global Inc. (World Balance) is seeking a skilled Marketing Campaign Manager in the Philippines to strategize, launch, and optimize cross-channel paid media campaigns using Meta, Google, and TikTok ads.

The role includes setting up Lazada/Shopee ads to boost marketplace sales and building automated email flows to improve customer retention. Responsibilities include data-driven budget optimization, funnel building for TOF to retargeting, and translating performance insights into creative

Qualifications

• 4-year degree in Marketing, Business, Economics, or Statistics is required.
• 2–3 years of experience in the related field is required.

Responsibilities

• Strategize, launch, monitor, and optimize paid media campaigns across Meta Ads Manager, Google Ads, and TikTok Ads.
• Set up and scale on-platform sponsored solutions within Lazada and Shopee to maximize marketplace sales.
• Build, map out, and optimize automated EDM flows (abandoned carts, welcome sequences, customer win-backs).
• Monitor email health, ensuring high deliverability, open rates, CTRs, and revenue from email.

Skills

Digital marketing

Campaign management

Data analysis

Education

4-year degree in Marketing/Business/Economics/Statistics

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Lazada

Shopee

Job description

Job Description

Multi-Platform Campaign Management

• Strategize, launch, monitor, and optimize paid media campaigns across Meta Ads Manager, Google Ads, and TikTok Ads

• Set up and scale on-platform sponsored solutions (Search and Discovery ads) within Lazada and Shopee to maximize marketplace sales

Lifecycle Automation & Email Retention

• Build, map out, and continuously optimize automated EDM flows (e.g., abandoned carts, welcome sequences, and customer win-backs)

• Monitor technical email health, ensuring high deliverability, open rates, CTRs, and direct revenue from the email channel

Funnel Building & Paid Awareness Execution

• Manage the media buying, bidding strategies, and placement testing for Top-of-Funnel (TOF) awareness and post-engagement campaigns

• Structurally configure campaigns to build highly qualified custom audience segments (e.g., video viewers, page engagers) to properly feed middle- and bottom-of-funnel retargeting

Data Analytics & Budget Optimization

• Maintain a central daily performance database, tracking daily spend, impressions, CTR, conversion rates, and ROAS

• Dynamically shift daily and weekly budgets across platforms to double down on high-performing assets, prevent audience fatigue, and minimize cost per acquisition

Cross-Functional Creative Feedback Loop

• Analyze performance creative data and translate it into actionable briefs for the Social Media and Production teams

• Provide clear, numbers-driven feedback on which creative hooks, formats, and angles are yielding the lowest costs and highest conversion rates

Qualifications

• Any 4-year course related to Marketing, Business, Economics, Statistics, or related field.

• At least 2-3 years’ experience in the related field.