Performance Marketing & Analytics Specialist

FOREO; Philippines; Hybrid; PHP 893,000 - 2,009,000; Full time

Job summary

FOREO SEA is seeking a Performance Marketing Specialist to own paid media across Shopee, Lazada and TikTok, with on‑platform and off‑platform duties. The role blends execution, analytics and reporting to drive traffic and ROAS.

You will build dashboards, monitor KPIs, and lead data initiatives for the marketplace team while coordinating with marketing for launches and promotions. Hybrid role based in the Philippines with regional scope.

Qualifications

• 3–5 years in performance marketing with hands‑on marketplace ads experience (Shopee Ads or Lazada Sponsored Solutions and TikTok Ads required)
• Proficient in Meta Ads Manager
• Comfortable building and maintaining daily, weekly, monthly, quarterly, and annual reports
• Strong analytical skills — interprets campaign data, translates into action
• Experience in AI tools
• Experience in Tableau
• Experience in e‑commerce, FMCG, or beauty/consumer goods

Responsibilities

• Plan, execute, and optimise paid campaigns on Shopee Ads, Lazada Sponsored Solutions, and TikTok Ads Manager across SG, MY, PH, and VN
• Formulate monthly and campaign‑level strategies to hit platform‑specific ROAS, CTR, and revenue targets
• Manage ad spend allocation by platform and market; scale winning products, keywords, and campaigns, cut underperformers based on real‑time data
• Plan, execute, and optimise always‑on and campaign‑burst paid media on Meta Ads Manager to drive traffic to marketplace storefronts
• Monitor and optimise campaign performance daily — adjust targeting, bidding, and creatives to improve CTR, CPA, and ROAS
• Analyse audience segments and funnel performance; test and iterate on ad formats, hooks, and messaging
• Liaise with the marketing team to align on campaign timing, messaging, and creative assets ahead of key launches and promotions
• Build and maintain performance dashboards covering store, product, ads, promotions and other reports across all platforms and markets
• Analyse campaign and monthly performance results in the context of overall marketplace KPIs; surface insights and optimisation recommendations
• Track and report on performance on a weekly and monthly basis
• Lead all data-related and automation initiatives for the marketplace team
• Help shortlist affiliates based on fit and potential
• Evaluate affiliates against performance benchmarks (engagement rate, audience quality, past conversion attribution) and flag underperformers or anomalies for review
• Maintain tracking and attribution for affiliate‑driven traffic and conversions

Skills

Analytical skills

Campaign optimization

Initiative

AI tools

Tools

Meta Ads Manager

Shopee Ads

Lazada Sponsored Solutions

TikTok Ads Manager

Tableau

Job description

Own the performance marketing function for FOREO SEA's marketplace channels. This is a hybrid role — paid media execution across on‑platform and off‑platform channels, combined with analytics and reporting. The specialist drives traffic acquisition, tracks every campaign dollar, and builds the data infrastructure that keeps the team operating on insight rather than instinct.

Key Responsibilities

Performance Marketing — On-Platform

• Plan, execute, and optimise paid campaigns on Shopee Ads, Lazada Sponsored Solutions, and TikTok Ads Manager across SG, MY, PH, and VN
• Formulate monthly and campaign‑level strategies to hit platform‑specific ROAS, CTR, and revenue targets
• Manage ad spend allocation by platform and market; scale winning products, keywords, and campaigns, cut underperformers based on real‑time data

Performance Marketing — Off-Platform

• Plan, execute, and optimise always‑on and campaign‑burst paid media on Meta Ads Manager to drive traffic to marketplace storefronts
• Monitor and optimise campaign performance daily — adjust targeting, bidding, and creatives to improve CTR, CPA, and ROAS
• Analyse audience segments and funnel performance; test and iterate on ad formats, hooks, and messaging
• Liaise with the marketing team to align on campaign timing, messaging, and creative assets ahead of key launches and promotions

Data, Reporting & Automation

• Build and maintain performance dashboards covering store, product, ads, promotions and other reports across all platforms and markets
• Analyse campaign and monthly performance results in the context of overall marketplace KPIs; surface insights and optimisation recommendations
• Track and report on performance on a weekly and monthly basis
• Lead all data-related and automation initiatives for the marketplace team

Affiliate — Data Screening Support

• Help shortlist affiliates based on fit and potential
• Evaluate affiliates against performance benchmarks (engagement rate, audience quality, past conversion attribution) and flag underperformers or anomalies for review
• Maintain tracking and attribution for affiliate‑driven traffic and conversions

Requirements

• 3–5 years in performance marketing with hands‑on marketplace ads experience (Shopee Ads or Lazada Sponsored Solutions and TikTok Ads required)
• Proficient in Meta Ads Manager
• Comfortable building and maintaining daily, weekly, monthly, quarterly, and annual reports
• Strong analytical skills — interprets campaign data, identifies patterns, translates into action
• Outcome‑oriented, self‑directed, independent, and has initiative
• Strong Plus
• Experienced in using AI tools
• Experience in Tableau
• Experience in e‑commerce, FMCG, or beauty/consumer goods