Meta Ads Specialist – E-Commerce Performance Marketing

FNT CLOTHING CORP.; Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

FNT CLOTHING CORP. is seeking a Meta Ads Specialist – E‑Commerce Performance Marketing to own Facebook and Instagram campaigns, driving sales, engagement, and brand growth.

You will plan, set up, optimize, and report on campaigns, working with E‑Commerce, Creative, Content, Sales, Merchandising, Affiliate, and Live Selling teams to align with short‑term targets and long‑term branding. The role emphasizes data-driven decisions and ROAS optimization.

Qualifications

• Bachelor's degree or higher in Marketing, Digital Marketing, Advertising, Business, E‑Commerce, Communications, or related field.
• At least 1–2 years of hands-on experience managing Meta Ads / Facebook Ads.
• Experience with e‑commerce, retail, consumer products, or online marketplace advertising.
• Hands-on experience with Meta Ads Manager and Meta Business Suite.
• Strong understanding of audience targeting, retargeting, campaign structures, and ad optimization.
• Experience with A/B testing and performance analysis.
• Strong understanding of ROAS, CPA, CTR, CPC, CPM, and conversion rate.
• Proficient in Excel / Google Sheets.

Responsibilities

• Develop and execute Meta Ads strategies across Facebook and Instagram.
• Build, launch, manage, and optimize campaigns, ad sets, audiences, placements, budgets, and creatives.
• Improve sales conversion and revenue from Meta Ads.
• Develop audiences, lookalikes, retargeting, and test new segments.
• Collaborate with E‑Commerce, Creative, Content, Sales, Merchandising, Affiliate, and Live Selling teams.
• Monitor campaigns and optimize budgets, pacing, and creative performance.
• Provide performance analytics and weekly/monthly reports.
• Stay updated with Meta platform changes and best practices.

Skills

Meta Ads Manager

Facebook Ads

Instagram Ads

Paid Social Media

Performance Marketing

E‑Commerce Marketing

Digital Advertising

Media Buying

Conversion Rate Optimization

ROAS Optimization

Audience Targeting

Retargeting

Lookalike Audiences

A/B Testing

Creative Testing

Campaign Optimization

Customer Acquisition

Brand Awareness

Social Media Engagement

E‑Commerce Sales

Marketing Analytics

Excel

Google Sheets

Education

Bachelor's degree in Marketing, Digital Marketing, Advertising, Business, E‑Commerce, Communications, or related field

Job description

Job Overview

We are looking for a Meta Ads Specialist – E-Commerce Performance Marketing who will take ownership of our Facebook and Instagram advertising campaigns with the goal of increasing sales, customer engagement, brand awareness, traffic, and overall marketing performance.

The successful candidate will be responsible for the strategy, setup, execution, monitoring, testing, optimization, and reporting of Meta advertising campaigns.

This is a performance-focused role. We are looking for someone who can go beyond simply boosting posts and can use data to determine which products to promote, which customers to target, what creatives to use, how much budget to allocate, and how to improve conversion and return on advertising spend.

The role will work closely with the E-Commerce, Creative, Content, Sales, Merchandising, Affiliate, and Live Selling Teams to create campaigns that support both short-term sales objectives and long-term brand growth.

Key Responsibilities

1. Meta Ads Strategy & Planning

• Develop and execute Facebook and Instagram advertising strategies aligned with sales and brand objectives.

• Develop campaigns for:

  • Sales Conversion

  • Product Promotion

  • Brand Awareness

  • Engagement

  • Traffic

  • Customer Acquisition

  • Retargeting

• Identify the right audience, product, offer, creative, and campaign objective for each advertising activity.

• Develop strategies for both new customer acquisition and existing customer remarketing.

• Recommend advertising budgets based on campaign objectives and expected performance.

2. Campaign Setup & Management

• Build, launch, manage, and optimize campaigns through Meta Ads Manager.

• Set up campaigns, ad sets, audiences, placements, budgets, schedules, creatives, and advertisements.

• Ensure campaigns are properly configured before launch.

• Monitor active campaigns and ensure that budgets and schedules are properly managed.

• Maintain accurate records of active and completed campaigns.

3. Sales Conversion & Performance Optimization

• Develop strategies focused on increasing sales conversion and revenue generated from Meta Ads.

• Identify products with strong sales potential and recommend them for advertising.

• Analyze the customer journey from ad exposure → click → product page → inquiry → purchase.

• Identify conversion problems and recommend solutions.

• Work with the E-Commerce Team to improve:

  • Product listings

  • Product offers

  • Pricing

  • Promotions

  • Bundles

  • Landing/product pages

• Develop retargeting campaigns for customers who have interacted with the brand but have not purchased.

4. Audience Targeting & Retargeting

• Develop and manage relevant Meta audiences.

• Create and test:

  • Interest-based audiences

  • Custom audiences

  • Lookalike audiences

  • Website visitors

  • Customer lists

  • Social media engagers

  • Video viewers

  • Retargeting audiences

• Monitor audience performance and identify opportunities for expansion.

• Review audience overlap, frequency, and efficiency.

• Continuously test new audience segments to improve customer acquisition.

5. Creative Testing & Optimization

• Work with the Creative and Content Teams to develop high-performing ad creatives.

• Identify effective:

  • Images

  • Videos

  • Hooks

  • Headlines

  • Ad copy

  • Offers

  • Calls-to-action

• Provide creative briefs based on campaign objectives and target audiences.

• Conduct A/B testing of different creatives, audiences, offers, and messaging.

• Identify winning creatives and recommend opportunities to scale them.

• Monitor creative fatigue and recommend replacement creatives when performance declines.

6. Brand Awareness & Customer Engagement

• Develop campaigns designed to increase brand awareness, reach, engagement, and customer familiarity.

• Promote content and products that strengthen brand recognition.

• Monitor engagement and identify content that resonates with target customers.

• Work with the Content Team to amplify high-performing organic content through paid advertising.

• Develop strategies that move engaged audiences toward purchase.

7. Campaign Monitoring & Daily Optimization

• Monitor active campaigns and advertising performance regularly.

• Identify underperforming campaigns, ad sets, audiences, and creatives.

• Make timely optimization decisions based on performance data.

• Adjust:

  • Budgets

  • Audiences

  • Placements

  • Creatives

  • Campaign structures

  • Ad copy

  • Targeting

• Pause inefficient campaigns when necessary.

• Scale campaigns that demonstrate strong and sustainable performance.

• Monitor budget pacing to ensure efficient use of advertising funds.

8. Performance Analytics & Reporting

Analyze and report on key metrics such as:

• ROAS

• ROI

• Sales Revenue

• Conversion Rate

• Cost per Acquisition (CPA)

• Cost per Result

• CTR

• CPC

• CPM

• Reach

• Impressions

• Frequency

• Engagement Rate

• Add-to-Cart

• Purchases

• Prepare weekly and monthly advertising performance reports.

• Identify key trends and performance changes.

• Provide actionable recommendations based on campaign data.

• Clearly explain what worked, what did not work, why it happened, and what should be done next.

9. Budget Management

• Manage assigned Meta advertising budgets responsibly.

• Monitor daily, weekly, and monthly ad spending.

• Allocate budget toward campaigns, audiences, and products with stronger performance.

• Identify inefficient spending and recommend corrective action.

• Recommend scaling opportunities when campaigns meet performance targets.

• Ensure advertising spend remains aligned with approved budgets.

10. Product & Market Strategy

Work closely with the E-Commerce and Merchandising Teams to determine which products should be advertised.

Product categories may include:

• Fruit of the Loom Apparel

• Tyeso Tumblers / Drinkware

• Office Supplies

• Digital Printing Supplies

• Packaging Supplies

• Other company products and brands

Evaluate products based on:

• Sales performance

• Demand

• Profitability

• Inventory availability

• Promotional offers

• Market trends

• Customer interest

• Competitor activity

• Conversion potential

11. Competitor & Market Monitoring

• Monitor competitors' Facebook and Instagram advertising activities.

• Research competitor creatives, offers, messaging, promotions, and positioning.

• Identify new advertising trends and opportunities.

• Monitor changes in customer behavior and market demand.

• Recommend new advertising concepts based on market insights.

12. Cross-Functional Coordination

Work closely with:

E-Commerce Team

• Product selection

• Pricing

• Promotions

• Product availability

• Sales performance

Creative Team

• Ad images

• Videos

• Copy

• Creative concepts

Content Team

• Organic content

• Social media engagement

• Content amplification

Sales Team

• Customer feedback

• Lead quality

• Sales conversion

Affiliate / Live Selling Teams

• High-performing products

• Promotional content

• Campaign opportunities

13. Continuous Improvement

• Stay updated on Meta Ads Manager, Facebook Ads, Instagram Ads, paid social trends, e-commerce advertising strategies, and platform updates.

• Test new campaign structures, audiences, creatives, and strategies.

• Maintain a record of campaign tests and results.

• Build learnings from previous campaigns into future advertising strategies.

• Continuously improve campaign efficiency and sales performance.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Advertising, Business, E-Commerce, Communications, or related field is preferred.

• At least 1–2 years of hands‑on experience managing Meta Ads / Facebook Ads.

• Experience handling e-commerce, retail, consumer products, or online marketplace advertising is highly preferred.

• Hands‑on experience with Meta Ads Manager and Meta Business Suite.

• Strong understanding of audience targeting, retargeting, campaign structures, and ad optimization.

• Experience with A/B testing and performance analysis.

• Strong understanding of ROAS, CPA, CTR, CPC, CPM, and conversion rate.

• Strong analytical and problem‑solving skills.

• Proficient in Excel / Google Sheets.

• Strong communication and coordination skills.

• Able to work independently and make data‑driven decisions.

• Comfortable working in a fast‑paced, target‑driven environment.

Preferred Skills

• Meta Ads Manager

• Facebook Ads

• Instagram Ads

• Paid Social Media

• Performance Marketing

• E‑Commerce Marketing

• Digital Advertising

• Media Buying

• Conversion Rate Optimization

• ROAS Optimization

• Audience Targeting

• Retargeting

• Lookalike Audiences

• A/B Testing

• Creative Testing

• Campaign Optimization

• Customer Acquisition

• Brand Awareness

• Social Media Engagement

• E‑Commerce Sales

• Marketing Analytics

• Excel / Google Sheets

Key Performance Indicators (KPIs)

Performance will primarily be evaluated based on:

• Sales Revenue Generated from Meta Ads

• ROAS

• Conversion Rate

• Cost per Acquisition

• Cost per Result

• CTR

• CPC

• CPM

• Customer Acquisition

• Engagement Rate

• Campaign Profitability

• Budget Efficiency

• Creative Performance

• Retargeting Performance

• Brand Awareness / Reach

Ideal Candidate

We are looking for someone who thinks like a performance marketer and a business owner.

You should be able to look at an advertising campaign and ask:

Are we reaching the right customer?

Are we advertising the right product?

Is the creative strong enough to stop the scroll?

Is the offer competitive?

Are customers clicking but not buying? Why?

Is our budget being spent efficiently?

Which campaign should we scale?

Which campaign should we stop?

The ideal candidate does not simply run Facebook Ads. You will be expected to turn advertising data into business decisions and measurable sales growth.

If you have hands‑on experience with Meta Ads, Facebook Ads, Instagram Ads, paid social media, e-commerce advertising, audience targeting, retargeting, A/B testing, and ROAS optimization, we encourage you to apply.