Media Planner

Streamlined Campaigns; Quezon City; Hybrid; PHP 334,800 - 502,200; Full time

Job summary

A digital marketing agency in Quezon City seeks a Performance Marketer to enhance media planning and campaign execution. Responsibilities include supporting integrated media strategies across platforms like Meta and TikTok, monitoring campaign performance, and providing data-driven recommendations. Ideal candidates will have at least one year of relevant experience in media analytics and a firm grasp of digital platforms. Skills in Google Analytics and Facebook Ads Manager are essential. This role offers a dynamic hybrid work environment.

Qualifications

• At least 1 year of experience in roles such as Performance Marketer, Campaign Planner, or Media Analyst.
• Strong grasp of digital media platforms such as Meta, TikTok, Lazada, or Shopee.
• Experience in media buying and understanding ad optimization strategies.

Responsibilities

• Support the development and execution of integrated media plans across platforms.
• Conduct audience research and analyze market trends.
• Assist in campaign setup and optimization.

Skills

Performance Marketing

Media Planning

Digital Media Platforms

Ad Optimization

Data Analysis

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Job description

RESPONSIBILITIES

• Support the development and execution of integrated media plans across platforms such as Meta, TikTok, Google, YouTube, and e-commerce channels.
• Conduct audience research and analyze market trends to inform media recommendations.
• Assist in campaign setup, monitoring, and optimization to ensure efficient budget use and maximum ROI.
• Track campaign performance and prepare regular reports with insights and improvement recommendations.
• Coordinate with creatives, accounts, and strategy teams to ensure timely delivery of campaign materials.
• Maintain accuracy in campaign documentation, schedules, and budget tracking sheets.
• Stay updated on platform changes, new ad features, and best practices in digital media buying.
• Participate in training sessions and mentorship activities to build skills in media planning and analytics.

WORK EXPERIENCE

• At least 1 year of experience in roles such as Performance Marketer, Campaign Planner, Media Analyst, o ssimilar.
• Demonstrated experience in media planning, with a strong grasp of digital media platforms such as Meta, TikTok, Lazada, or Shopee.
• Familiarity with media buying, campaign evaluation metrics, and ad optimization strategies.
• Broad understanding of traditional and digital media channels.
• Hands-on experience in optimizing ad campaigns based on key variables such as geography, frequency, and time targeting.
• Skilled in collecting and analyzing market data to inform media recommendations.
• Strong analytical mindset with an aptitude for statistics and performance tracking.
• Comfortable working in hybrid or digital-first environments.

REQUIRED

• Proficiency in media tools such as Google Analytics, Facebook Ads Manager, and Google Ads..
• Working knowledge of analytics platforms and media performance dashboards.

BONUS SKILLS (Not Required but Valued)

• Experience in content strategy—including campaign management, content planning, and social media content creation.
• Exposure to e-commerce media ecosystems and marketplace campaign planning.