Paid Media Strategist | Data-Driven, Multi-Channel Campaigns

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 420,000 - 660,000; Full time

Job summary

Blueshift Energy Inc. in the Manila area is seeking a Paid Media Specialist to plan and run multi-channel campaigns across Meta, Google, Display and YouTube.

You will manage monthly budgets, optimize spend, test audiences, and coordinate with design and sales to produce compelling creatives.

The role emphasizes data-driven decisions, timely reporting, and adherence to deadlines; agency or in-house background is welcome.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• At least 2 years of paid media planning or buying on Meta and Google.
• Experience managing monthly ad budgets and media plans.
• Strong knowledge of campaign objectives, bidding and audience strategies.
• Comfortable with spreadsheets, budgets, and performance reports.
• Familiar with Google Analytics and conversion tracking.
• Able to explain where money was spent and what it produced.
• Analytical and quick to act on data.
• Organized, with strong attention to deadlines and budget limits.
• Good communication skills for working with designers, Sales and management.
• Agency or in-house background both welcome.

Responsibilities

• Prepare monthly and quarterly paid media plans covering channels, campaign types, audiences and timing.
• Allocate and pace the ad budget across Meta, Google Search, Display and YouTube.
• Launch and manage paid campaigns according to the approved media plan.
• Monitor daily spend and pacing so that budgets are neither overspent nor underused.
• Shift budget quickly toward the campaigns and audiences that bring the best leads.
• Plan seasonal and promotional pushes, such as summer peaks and price-increase announcements.
• Coordinate the production of creatives, videos and landing pages with the team.
• Run audience and placements tests, and record the results.
• Track performance by channel, campaign and audience.
• Reconcile actual ad spend against the plan and against platform invoices each month.
• Work with Finance on ad billing, payment methods, and monthly spend records.
• Analyze competitor ads and market trends to inform media decisions.
• Make sure all campaigns are tracked correctly with pixels, tags, and UTM parameters.
• Present monthly media performance and the next month's plan to management.
• Keep campaign naming, setup and reporting standards consistent.

Skills

Paid media planning

Budget management

Data analysis

Communication skills

Campaign optimization

Education

Bachelor's degree in Marketing, Advertising, Business or related field

Tools

Google Analytics

UTM tagging

Excel / Spreadsheets

Job description

Blueshift Energy Inc. in the Manila area is seeking a Paid Media Specialist to plan and run multi-channel campaigns across Meta, Google, Display and YouTube.

You will manage monthly budgets, optimize spend, test audiences, and coordinate with design and sales to produce compelling creatives.

The role emphasizes data-driven decisions, timely reporting, and adherence to deadlines; agency or in-house background is welcome.