Performance Marketer - Solar Lead Growth & Paid Ads

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 600,000 - 900,000; Full time

Job summary

Blueshift Energy Inc. is seeking a results‑driven Digital Marketing Specialist in Metro Manila to plan, run and optimize paid campaigns across Meta and Google. The role focuses on lead generation for residential and commercial solar, budgeting, audience targeting, and ad creative coordination with the design team.

You will build landing pages, track performance, and run A/B tests to improve funnel conversion. English copy skills are essential; experience in solar or high‑value markets is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• At least 2 years of hands-on experience managing paid campaigns on Meta and Google Ads.
• Proven track record of generating leads or sales from paid ads.
• Strong working knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
• Experience with landing page builders and email or marketing automation tools.
• Comfortable with numbers; cost per lead, conversion rates, return on ad spend and budgets.
• Good copywriting skills in English; Filipino is an advantage.
• Proactive: spots problems in campaigns early and fixes them without waiting to be told.
• Analytical, and makes decisions based on data rather than gut feel.
• Experience in solar, energy, real estate or other high-value products is a plus.

Responsibilities

• Plan, build and manage paid campaigns on Meta (Facebook, Instagram, Messenger) and Google.
• Manage the monthly ad budget, deciding where to spend based on cost per qualified lead and closed sales.
• Research and define target audiences for residential and commercial solar customers.
• Write ad copy and brief the design team on creatives, videos and offers.
• Build, test and improve landing pages and lead forms so that more ad clicks become inquiries.
• Run A/B tests on audiences, creatives, headlines, offers, bidding and landing pages.
• Set up and maintain conversion tracking, including Meta Pixel, Conversion API, Google Tag and UTM parameters.
• Monitor campaign performance daily, and adjust bids, budgets and targeting to cut wasted spend.
• Build automated email, SMS and Messenger follow-up sequences for new leads and open quotations.
• Segment lost leads by loss reason (price, timing, financing, no response) and run tailored win-back campaigns.
• Run retargeting campaigns for website visitors, past inquiries and stalled deals
• Work with the Sales team on lead quality, response times and follow-up so that no lead goes cold.
• Keep lead sources and stages accurate in the CRM so that every sale can be traced back to its campaign
• Prepare weekly and monthly reports on spend, leads, cost per lead, conversion rate and return on ad spend
• Keep up with platform updates, ad policies and new ad formats, and recommend what to test next

Skills

Meta Ads Manager

Google Ads

Google Analytics

Email marketing

Copywriting in English

Analytical

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Landing page builders

Marketing automation tools

CRMs

Job description

Blueshift Energy Inc. is seeking a results‑driven Digital Marketing Specialist in Metro Manila to plan, run and optimize paid campaigns across Meta and Google. The role focuses on lead generation for residential and commercial solar, budgeting, audience targeting, and ad creative coordination with the design team.

You will build landing pages, track performance, and run A/B tests to improve funnel conversion. English copy skills are essential; experience in solar or high‑value markets is a plus.