Paid Media Strategist

i-cube Digital Solutions; Makati; On-site; PHP 279,000 - 390,600; Full time

Job summary

A leading digital marketing agency in Makati is seeking a Media Strategist to plan and optimize paid media campaigns across various platforms. The ideal candidate should possess strong analytical skills, a Bachelor's degree in a related field, and 1-2 years of experience in digital marketing. Responsibilities include managing campaign budgets, monitoring performance, and preparing insights. Join our dynamic team for an exciting opportunity to grow in a fast-paced environment.

Qualifications

• 1-2 years of experience in digital marketing, social media, or media planning.
• Basic understanding of paid media platforms.
• Familiarity with analytics tools.

Responsibilities

• Create and execute digital marketing campaigns.
• Manage campaign budgets and performance.
• Monitor campaign performance against KPIs.
• Optimize campaigns based on data.
• Collaborate on tracker installation.
• Test new channels or tactics.
• Prepare campaign reports and insights.
• Support day-to-day media operations.

Skills

Analytical skills

Organizational skills

Communication skills

Multitasking

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

Facebook Ads

Google Analytics

Ads Manager

Job description

On-site - Makati 1-3 Yrs Exp Bachelor Full-time

Job Description

Job Description:

The Media Strategist is responsible for planning, executing, and optimizing paid media campaigns across multiple digital platforms. This role ensures that all ads deliver strong performance aligned with business goals, while supporting media buying and strategic media planning. The ideal candidate is analytical, data‑driven, and experienced in handling multi‑channel campaigns, ready to collaborate, present, and meet with clients when needed.

Key Responsibilities

• Assist in creating and executing digital marketing campaigns, including prospecting and remarketing initiatives
• Support the management of campaign budgets and performance across paid, organic, and owned media channels
• Monitor campaign performance to ensure traffic, engagement, and conversion KPIs are met
• Assist in optimizing campaigns based on data and results to improve ROI
• Collaborate with developers to ensure trackers/pixels are correctly installed and functioning on client websites and conversion points
• Identify opportunities to test new channels or tactics under guidance from senior management
• Prepare and present campaign reports and insights to management
• Support the team in day‑to‑day media operations and campaign troubleshooting

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–2 years of experience in digital marketing, social media, or media planning
• Basic understanding of paid media platforms (Google Ads, Facebook Ads, etc.)
• Familiarity with analytics tools (Google Analytics, Ads Manager, etc.)
• Strong analytical, organizational, and communication skills
• Ability to multitask and work collaboratively in a fast‑paced environment