Media Buyer (Meta Ads Specialist)

Gladex Travel and Tours Corp.; Manila; On-site; PHP 420,000 - 840,000; Full time

Job summary

Gladex Travel and Tours Corp. in Manila is seeking a Media Buyer to manage and optimize paid advertising campaigns on Meta platforms, focusing on budget allocation, campaign performance, audience targeting, testing, and maximizing ROAS.

The role requires hands-on experience in media buying, strong proficiency with Meta Ads Manager, Pixel, and conversion tracking, plus the ability to analyze data and scale winning campaigns while controlling costs.

Qualifications

• At least 3 years of hands-on experience in media buying or Meta Ads.
• Must have personally managed a minimum of ₱500,000 in monthly Meta Ads spend.
• Strong proficiency in Meta Ads Manager.
• Knowledge of Meta Pixel, conversion tracking, and attribution.
• Excellent communication and analytical skills.
• Experience handling multiple campaigns or ad accounts is a plus.

Responsibilities

• Plan, launch, and manage paid campaigns on Facebook and Instagram.
• Allocate and monitor advertising budgets based on campaign performance.
• Develop prospecting, retargeting, and conversion campaigns.
• Analyze campaign metrics and identify optimization opportunities.
• Test audiences, creatives, placements, offers, and campaign structures.
• Monitor ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
• Coordinate with creatives and marketing teams to develop performance-focused ads.
• Implement and monitor conversion tracking.
• Scale winning campaigns while controlling advertising costs.
• Prepare regular campaign performance reports and recommendations.

Skills

Media buying

Meta Ads Manager

Audience targeting

Campaign optimization

Data analysis

Tools

Meta Pixel

Conversion tracking

Job description

We are looking for a Media Buyer to manage and optimize paid advertising campaigns across Meta platforms. The role focuses on strategic budget allocation, campaign performance, audience targeting, testing, and maximizing ROAS and overall advertising efficiency.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Facebook and Instagram.


• Allocate and monitor advertising budgets based on campaign performance.


• Develop prospecting, retargeting, and conversion campaigns.


• Analyze campaign metrics and identify optimization opportunities.


• Test audiences, creatives, placements, offers, and campaign structures.


• Monitor ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.


• Coordinate with creatives and marketing teams to develop performance-focused ads.


• Implement and monitor conversion tracking.


• Scale winning campaigns while controlling advertising costs.


• Prepare regular campaign performance reports and recommendations.

Qualifications

• At least 3 years of hands-on experience in Media Buying or Meta Ads.


• Must have personally managed a minimum of ₱500,000 in monthly Meta Ads spend.


• Strong proficiency in Meta Ads Manager.


• Knowledge of Meta Pixel, conversion tracking, and campaign attribution.


• Strong understanding of audience targeting, retargeting, funnels, and campaign scaling.


• Proven ability to analyze data and optimize campaigns based on performance.


• Experience handling multiple campaigns or ad accounts is an advantage.


• Strong communication and analytical skills.