Paid Media Strategist — Data-Driven Campaigns & ROI

i-cube Digital Solutions; Makati; On-site; PHP 279,000 - 390,600; Full time

Job summary

A leading digital marketing agency in Makati is seeking a Media Strategist to plan and optimize paid media campaigns across various platforms. The ideal candidate should possess strong analytical skills, a Bachelor's degree in a related field, and 1-2 years of experience in digital marketing. Responsibilities include managing campaign budgets, monitoring performance, and preparing insights. Join our dynamic team for an exciting opportunity to grow in a fast-paced environment.

Qualifications

• 1-2 years of experience in digital marketing, social media, or media planning.
• Basic understanding of paid media platforms.
• Familiarity with analytics tools.

Responsibilities

• Create and execute digital marketing campaigns.
• Manage campaign budgets and performance.
• Monitor campaign performance against KPIs.
• Optimize campaigns based on data.
• Collaborate on tracker installation.
• Test new channels or tactics.
• Prepare campaign reports and insights.
• Support day-to-day media operations.

Skills

Analytical skills

Organizational skills

Communication skills

Multitasking

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

Facebook Ads

Google Analytics

Ads Manager

Job description

A leading digital marketing agency in Makati is seeking a Media Strategist to plan and optimize paid media campaigns across various platforms. The ideal candidate should possess strong analytical skills, a Bachelor's degree in a related field, and 1-2 years of experience in digital marketing. Responsibilities include managing campaign budgets, monitoring performance, and preparing insights. Join our dynamic team for an exciting opportunity to grow in a fast-paced environment.