Senior Digital Marketing Manager (Paid Media)

SM Retail Inc.; Pasay; On-site; PHP 1,000,000 - 1,400,000; Full time

Job summary

SM Retail Inc. seeks a Senior Digital Marketing Manager with hands-on expertise in full paid ads implementation across Meta, TikTok, and Google Ads. The role requires leading end-to-end campaign setup, media planning and buying, budget management, and performance reporting across multiple brands.

You will oversee teams and projects, optimize campaigns for reach and ROI, and build strong relationships with media agencies and vendors to ensure optimal placements and compliant agreements.

Qualifications

• 5–8+ years in Digital Marketing.
• Hands-on experience in paid ads setup and implementation across multiple platforms.

Responsibilities

• Lead end-to-end paid campaign setup across Meta, TikTok and Google Ads.
• Develop and execute media plans across channels; negotiate media buys and manage budgets.
• Monitor and optimize campaigns for reach, frequency, impressions, engagement, conversions and ROI.
• Track, analyze, and report campaign performance with actionable insights.

Skills

Paid ads setup

Campaign management

Meta Ads

TikTok Ads

Google Ads

Budget management

Team leadership

Multi-brand management

Job description

We are seeking a Senior Digital Marketing Manager with strong hands-on expertise in full paid ads implementation and campaign setup across Meta, TikTok, and Google Ads.

Responsibilities:

1. Full Paid Ads Implementation

• Lead end-to-end setup and implementation of paid campaigns across:
• Meta Ads
• TikTok Ads
• Google Ads

2.Media Planning & Buying

• Develop and execute comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
• Negotiate media buys with agencies and suppliers to secure the best possible rates and placements.
• Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.
• Build and maintain strong relationships with media agencies, advertising partners, and other key vendors.
• Negotiate contracts and ensure compliance with all agreements.
• Evaluate agency performance and identify opportunities for improvement.

4.Campaign Monitoring & Reporting

• Track key campaign metrics (e.g., reach, frequency, impressions, engagement, conversions, ROI) using appropriate tools and platforms.
• Analyze campaign performance data and prepare comprehensive reports with actionable insights.
• Monitor campaign performance against key performance indicators (KPIs) and identify areas for optimization.

5.Budget Management

• Develop and manage campaign budgets, ensuring they are aligned with business objectives and financial constraints.
• Track campaign expenses and reconcile invoices to ensure accuracy and compliance.

Qualifications

• 5–8+ years in Digital Marketing
• Strong hands-on experience in paid ads setup and implementation, managed multiple brands
• Expertise in Meta Ads, TikTok Ads, and Google Ads
• Campaign structure and scaling strategies
• Experience managing teams and multiple projects