Senior Paid Media & Campaign Growth Lead

SM Retail, Inc. - Corporate; Pasay; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

SM Retail, Inc. - Corporate is seeking a Senior Digital Marketing Manager to lead planning, execution, and optimization of integrated campaigns across digital and traditional channels from its Metro Manila base.

You will own end-to-end paid media across Meta Ads Manager, TikTok Ads Manager, and Google Ads, driving ROI and ensuring on-time, within-budget delivery. Collaborate with internal teams, agencies, and media partners to extract data-driven insights and optimize performance.

Qualifications

• Experience leading end-to-end paid media campaigns across multiple channels.

Responsibilities

• Lead end-to-end setup, execution, and optimization of paid advertising campaigns across Meta, TikTok, and Google Ads.
• Develop and implement integrated media plans across digital, social, print, radio, and OOH channels.
• Manage campaign execution, timelines, budgets, and coordination with internal teams, agencies, and vendors.
• Build and maintain strong relationships with media agencies and suppliers, including contract negotiation and performance evaluation.
• Monitor campaign performance, analyze key metrics (reach, engagement, conversions, ROI), and provide actionable recommendations.
• Manage campaign budgets, track expenses, and ensure accurate financial reporting.
• Prepare campaign reports, maintain documentation, and communicate results to stakeholders.
• Stay updated on digital marketing trends, emerging platforms, and industry best practices.

Skills

Paid media

Meta Ads

TikTok Ads

Google Ads

Analytics

Budget management

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

SM Retail, Inc. - Corporate is seeking a Senior Digital Marketing Manager to lead planning, execution, and optimization of integrated campaigns across digital and traditional channels from its Metro Manila base.

You will own end-to-end paid media across Meta Ads Manager, TikTok Ads Manager, and Google Ads, driving ROI and ensuring on-time, within-budget delivery. Collaborate with internal teams, agencies, and media partners to extract data-driven insights and optimize performance.