Senior Digital Marketing Manager (Paid Media)

SM Retail Inc.; Philippines; Presencial; PHP 900.000 - 1.700.000; Jornada completa

Descripción de la vacante

SM Retail Inc. in the Philippines is seeking a Senior Digital Marketing Manager with hands-on expertise in paid ads setup and implementation across Meta, TikTok, and Google Ads to lead end-to-end campaigns.

You will own media planning and buying across channels, negotiate with agencies and suppliers, monitor performance, and report insights to optimize reach and ROI. The role also includes managing teams and multiple projects, shaping strategies for multiple brands, and ensuring budgets align

Formación

• 5–8+ years in Digital Marketing.
• Hands-on paid ads setup and implementation.
• Managed multiple brands.
• Expertise in Meta Ads, TikTok Ads, and Google Ads.
• Campaign structure and scaling strategies.
• Experience managing teams and multiple projects.

Responsabilidades

• Lead end-to-end paid campaign setup across Meta, TikTok, and Google Ads.
• Develop and execute media plans across channels (radio, print, digital, social media, OOH).
• Negotiate media buys with agencies and suppliers to secure best rates and placements.
• Build and maintain relationships with media agencies and vendors; negotiate contracts.
• Track key metrics and prepare reports with actionable insights; optimize campaigns.

Conocimientos

Campaign strategy

Team leadership

Budget control

Cross-functional collaboration

Herramientas

Meta Ads

TikTok Ads

Google Ads

Descripción del empleo

Job Summary

We are seeking a Senior Digital Marketing Manager with strong hands-on expertise in full paid ads implementation and campaign setup across Meta, TikTok, and Google Ads.

Responsibilities

1. Full Paid Ads Implementation

• Lead end-to-end setup and implementation of paid campaigns across:
• Meta Ads
• TikTok Ads
• Google Ads

2.Media Planning & Buying

• Develop and execute comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
• Negotiate media buys with agencies and suppliers to secure the best possible rates and placements.
• Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.

3.Agency & Supplier Relations

• Build and maintain strong relationships with media agencies, advertising partners, and other key vendors.
• Negotiate contracts and ensure compliance with all agreements.
• Evaluate agency performance and identify opportunities for improvement.

4.Campaign Monitoring & Reporting

• Track key campaign metrics (e.g., reach, frequency, impressions, engagement, conversions, ROI) using appropriate tools and platforms.
• Analyze campaign performance data and prepare comprehensive reports with actionable insights.
• Monitor campaign performance against key performance indicators (KPIs) and identify areas for optimization.

5.Budget Management

• Develop and manage campaign budgets, ensuring they are aligned with business objectives and financial constraints.
• Track campaign expenses and reconcile invoices to ensure accuracy and compliance.

Qualifications

• 5–8+ years in Digital Marketing
• Strong hands-on experience in paid ads setup and implementation, managed multiple brands
• Expertise in Meta Ads, TikTok Ads, and Google Ads
• Campaign structure and scaling strategies
• Experience managing teams and multiple projects