Integrated Marketing Lead — ABM & Campaign Growth

Optum, a UnitedHealth Group Company; Makati; On-site; PHP 1,339,000 - 2,455,000; Full time

Job summary

Optum, a UnitedHealth Group Company, is seeking a senior performance marketer to lead multi-channel campaigns and ABM programs in a fast-paced environment. The role emphasizes Marketo-based email journeys, data-driven optimization, and close alignment with sales, customer success, and product teams.

You will drive ROI through paid media, PPC, SEO, and programmatic efforts, while managing budgets and leveraging CRM insights to map customer journeys and improve conversion rates across strategic

Qualifications

• 8+ years of experience in performance marketing or digital marketing.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Proven ability to develop and implement ABM strategies that drive engagement in high-value accounts.
• Experience with PPC, SEO, Programmatic, and Retargeting.
• Familiarity with CRM systems and customer journey mapping.

Responsibilities

• Campaign Management: Plan, execute, and optimize online campaigns across channels including email, social, display, paid search and partner marketing.
• Performance Reporting: Analyze and report campaign performance against goals (ROI and KPIs).
• Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across channels.
• ABM Strategy: Develop ABM strategies aligned with sales objectives to drive pipeline growth.
• Marketo B2B Email Journeys: Design, execute, and optimize Marketo email campaigns.
• Data Analysis: Use data to drive insights and improve marketing performance.
• Budget Management: Manage and oversee the marketing budget for efficient spend.
• Collaboration: Work with sales, customer success, and product to align marketing with business goals.
• Support Sales Objectives: Develop strategies to support sales objectives and pipeline in key accounts.

Job description

Optum, a UnitedHealth Group Company, is seeking a senior performance marketer to lead multi-channel campaigns and ABM programs in a fast-paced environment. The role emphasizes Marketo-based email journeys, data-driven optimization, and close alignment with sales, customer success, and product teams.

You will drive ROI through paid media, PPC, SEO, and programmatic efforts, while managing budgets and leveraging CRM insights to map customer journeys and improve conversion rates across strategic