National Sales Manager

Progressive Laboratories; Metro Manila; On-site; PHP 2,400,000 - 3,600,000; Full time

Job summary

Progressive Laboratories is seeking a National Sales Manager to lead a multi-region sales organization across the country. The role collaborates with executive leadership to drive revenue growth, market share, and customer acquisition.

The NSM will set sales targets, analyze market data, and ensure the sales team remains motivated and effective through robust processes and training. Strong leadership and cross-functional collaboration are essential.

Qualifications

Responsibilities

• Strategic Planning: Develop and implement the national strategy and set revenue goals by segment or product.
• Operational Management: Oversee day-to-day sales operations, budgets, policies, CRM workflows, and forecasting.
• Team Leadership & Coaching: Build and lead the national sales organization, hire and develop leaders, and conduct performance reviews.
• Territory & Channel Management: Define and optimize sales territories and manage partners with channel targets and training.
• Sales Forecasting & Performance Analysis: Track metrics, maintain pipeline discipline, and produce dashboards for executives.
• Compliance & Risk Management: Ensure adherence to policies, pricing, contracts, and regulatory requirements.

Job description

Job Summary:

The National Sales Manager (NSM) is a senior leadership role responsible for setting and executing the company’s national sales strategy and leading a multi-region sales organization. This role works closely with executive leadership to drive revenue growth, market share, and customer acquisition across all territories. The NSM establishes sales targets and incentive plans, analyzes market and performance data to adjust strategies, and ensures the sales team (including regional and inside sales managers, and channel/partner managers) is motivated and effective. By developing robust sales processes and team capabilities, the NSM helps maximize profits and customer satisfaction.

JOB RESPONSIBILITIES:

1. Strategic Planning:

   Develop and implement the national strategy. Analyze market data and trends to set revenue goals by segment or product. Create territory and channel expansion plans. Align sales initiatives such as pricing, promotions, and partners with long-term business objectives. Adjust strategy based on competitive dynamics, market landscape, and demands, as well as competitor practices.

2. Operational Management:

   Oversee day-to-day sales operations. Manage the sales budget and ensure efficient use of resources. Establish and enforce sales policies, processes, and CRM workflows. Ensure timely sales forecasting and reporting. Resolve operational issues and remove roadblocks such as supply constraints and pricing approvals.

3. Team Leadership & Coaching:

   Build and lead the national sales organization. The NSM hires, onboards, and develops sales leaders and representatives. Conducts regular performance reviews with top management, sets individual and team targets, and implements training and incentive programs. Motivates the team through goal-setting and recognition and provides coaching to improve skills and productivity. Manages sales team performance (e.g., ensuring each rep has territory assignments and quotas) and maintains high team morale. Maintains flexibility, loyalty, honesty and model example to the sales team especially in terms of performance, leadership and open communication.

4. Territory & Channel Management:

   Define and optimize sales territories to maximize coverage and ROI. Allocate sales resources based on market potential and performance. Includes managing key partners/distributors by developing partner programs, set channel sales targets, and ensure partner pipeline and training. Addresses and manages customer complaints and communicates it with top management for alignment and approval of actions taken.

5. Sales Forecasting & Performance Analysis:

   Track and analyze sales performance metrics daily/weekly. Maintain discipline in the sales pipeline and ensure forecasts are grounded in data. Evaluate win/loss ratios, customer feedback, and market intelligence to refine strategies. Provide regular dashboards and reports to executives on progress against targets. Adjust forecasts and sales plans proactively.

6. Compliance & Risk Management:

   Ensure all sales activities comply with company policies and legal/regulatory requirements. This includes adherence to pricing policies, contract approval processes, and ethical standards (e.g., handling of customer data), as well as coordination with other departments to achieve sales. Conducts regular reviews to prevent fraud or violations in sales contracts and incentives. Issues memos to address non-compliance and reports it to top management. Works with regulatory officers to oversee compliance in terms of product registration and accreditation to assure continuity of supply. Upholds compliance with company rules and regulations together with the sales team under his/her supervision.