NATIONAL SALES MANAGER FOR RETAIL & DAG

PL Aguila Manufacturing Incorporated; San Juan; On-site; PHP 2,000,000 - 4,000,000; Full time

Job summary

PL Aguila Manufacturing Incorporated is seeking a National Sales Manager to lead nationwide sales across modern trade and distributor channels. You will own the Retail Team and the Distributor Accounts Group, ensuring strategy alignment, execution excellence, and strong on-shelf availability.

You will drive growth, distribution expansion, and ensure timely delivery with best-in-class in-store execution, working with senior internal and external stakeholders.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or related field.
• 8–10 years of progressive FMCG or Food Manufacturing experience.
• 3–5 years in a senior leadership role handling Retail and Distributor Operations.
• Proven ability to lead direct account teams and distributor management teams.

Responsibilities

• Lead nationwide sales operations across modern trade and distributor accounts.
• Own Retail Team (Key Account Managers) and Distributor Accounts Group (DAG Team).
• Ensure alignment in strategy, execution, and performance across channels.
• Drive sales growth, distribution expansion, and execution excellence.

Skills

Leadership

Coaching

Channel operations

Sales targets

Pricing/Budget/P&L

Data-driven

Negotiation

Stakeholder management

MS Office

SAP

Education

Bachelor's Degree in Business Administration, Marketing, or related field

Tools

SAP

Job description

National Sales Manager is responsible for leading nationwide sales operations across all modern trade retail channels and distributor-managed accounts. The role has full ownership of both the Retail Team (Key Account Managers) and the Distributor Accounts Group (DAG Team), ensuring alignment in strategy, execution, and performance across all channels. The NSM drives overall sales growth, distribution expansion, and execution excellence through both direct account management and National Distributor partnerships. This includes ensuring that all accounts are consistently serviced with high on-shelf availability (OSA), timely delivery, and best in-class in-store execution.

Job Requirements:

• Proven ability to lead both direct account teams and distributor management team
• Strong coaching, mentoring, and performance management skills
• Deep understanding of Modern Trade and distributor-led channel operations
• Proven track record in achieving nationwide sales and distribution targets
• Strong experience in pricing, trade terms, budgeting, and P&L management
• Ability to balance growth with profitability
• Strong data-driven decision-making and problem-solving capabilities
• Excellent negotiation, presentation, and influencing skills
• Ability to manage senior internal and external stakeholders
• Proficient in MS Office (Excel, PowerPoint) and ERP/CRM systems (SAP or equivalent)
• Bachelor’s Degree in Business Administration, Marketing, or related field
• Minimum 8–10 years of progressive experience in FMCG or Food Manufacturing
• At least 3–5 years in a senior leadership role handling Retail and Distributor Operations