Ads Specialist VA

Tavor Perry; Cavite City; On-site; PHP 260,000 - 420,000; Full time

Job summary

Tavor Perry in Cavite City, Philippines, seeks an Ads Specialist to build and manage Meta lead-generation campaigns for a local service-based business. You’ll set up campaigns from scratch, turn photos and videos into high-performing ads, and monitor results daily to generate quality leads in the service area.

The right candidate combines hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.

Qualifications

• Hands-on experience building and managing Meta Ads campaigns (Facebook/Instagram).
• Proven lead-generation campaigns using Meta Lead Forms or website conversions.
• Strong understanding of local/radius targeting, audiences, and budget optimization.

Responsibilities

• Set up and launch Meta lead-generation campaigns with structure, audiences, and tracking.
• Create ad creatives from provided content (images, videos, copy).
• Apply local and radius targeting to reach service-area customers.

Skills

Meta Ads

Lead generation

Audience targeting

Meta Pixel

Analytics

Canva

Communication

Performance reporting

Tools

Meta Ads Manager

Conversions API

CapCut

CRM tools

Job description

Job Summary:

We're actively seeking a results-driven Ads Specialist to build, manage, and improve Meta lead-generation campaigns for a local, service-based business. You'll set up campaigns from the ground up, turn our photos and videos into high-performing ads, and keep a daily watch on results to generate quality leads in our service area. Strong applicants will combine hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.

Key Responsibilities:

• Set up and launch Meta (Facebook and Instagram) lead-generation campaigns, including campaign structure, audiences, and tracking setup
• Build ad creatives (images, videos, and copy) from content the business provides
• Apply local and radius-based targeting to reach customers inside the service area
• Keep an eye on campaign performance daily and act fast on issues or opportunities
• Evaluate results and make data-led adjustments to targeting, budget allocation, and creative
• Test different ad variations to cut cost per lead and improve lead quality
• Keep current on Meta platform updates, policy changes, and best practices
• Prepare end-of-day or weekly performance reports written in plain, easy-to-understand language
• Suggest fresh campaign ideas and strategies to increase lead volume

Mandatory Skills:

• Demonstrated hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)
• Strong track record running lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns
• Sound understanding of local and radius targeting, audience building, and budget optimization
• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup
• Ability to create or assemble ad creatives using Canva or similar tools
• Strong analytical skills and the ability to interpret metrics such as CPL, CTR, CPM, and conversion rates
• Ability to explain campaign performance in simple, non-technical language
• Careful, consistent, and able to work without supervision
• Strong written and verbal communication skills

Preferred Skills:

• Google Ads experience (Search and/or Local Services Ads)
• Previous experience advertising for local, service-based businesses (home services, contractors, trades, or similar)
• Familiarity with basic video editing tools such as CapCut
• Exposure to CRM or lead-tracking tools that follow leads from ad to booked job
• Meta Blueprint or Google Ads certification
• Ability to manage multiple campaigns together

Why Join Us:

Join a growing local business where your work brings in new customers and delivers real, measurable results. You'll own our paid advertising from the outset, with freedom to test ideas and influence our strategy. We value clear communication, initiative, and people who take pride in seeing their campaigns succeed.