Meta Ads Lead-Gen Specialist

Tavor Perry; Cavite City; On-site; PHP 260,000 - 420,000; Full time

Job summary

Tavor Perry in Cavite City, Philippines, seeks an Ads Specialist to build and manage Meta lead-generation campaigns for a local service-based business. You’ll set up campaigns from scratch, turn photos and videos into high-performing ads, and monitor results daily to generate quality leads in the service area.

The right candidate combines hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.

Qualifications

• Hands-on experience building and managing Meta Ads campaigns (Facebook/Instagram).
• Proven lead-generation campaigns using Meta Lead Forms or website conversions.
• Strong understanding of local/radius targeting, audiences, and budget optimization.

Responsibilities

• Set up and launch Meta lead-generation campaigns with structure, audiences, and tracking.
• Create ad creatives from provided content (images, videos, copy).
• Apply local and radius targeting to reach service-area customers.

Skills

Meta Ads

Lead generation

Audience targeting

Meta Pixel

Analytics

Canva

Communication

Performance reporting

Tools

Meta Ads Manager

Conversions API

CapCut

CRM tools

Job description

Tavor Perry in Cavite City, Philippines, seeks an Ads Specialist to build and manage Meta lead-generation campaigns for a local service-based business. You’ll set up campaigns from scratch, turn photos and videos into high-performing ads, and monitor results daily to generate quality leads in the service area.

The right candidate combines hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.