Facebook Ads Specialist

Apple SEO; Philippines; Remote; PHP 300,000 - 420,000; Full time

Job summary

Apple SEO, a Philippines-based agency, is seeking a Facebook Ads Specialist to drive lead generation campaigns for multiple client accounts. You will set up tracking with Pixel and CAPI, create compelling ad creatives, run A/B tests, and optimize budgets to lower cost per lead while preserving quality.

Collaboration with the client-relations team ensures campaigns stay aligned with client goals. Ideal candidates have 1–3 years of hands-on Meta Ads Manager experience, strong tracking knowledge,

Qualifications

• 1-3 years hands-on Meta Ads Manager experience in lead gen.
• Experience managing multiple accounts or clients.
• Strong tracking knowledge: Pixel and CAPI.
• Data-driven, detail-oriented and proactive.
• Clear, friendly communicator.
• Available to work mostly EST hours.
• Looking for a full-time, long-term role.

Responsibilities

• Build, launch, optimize Facebook and Instagram lead generation campaigns across client accounts.
• Improve cost per lead while maintaining lead quality.
• Set up and maintain Meta Pixel, Conversions API, and lead forms.
• Create and test ad creative and copy (images, carousels, video).
• Run A/B tests and guide budget/targeting decisions.
• Review lead quality in our CRM so campaigns are judged on results.
• Report on performance in clear terms clients can understand.
• Stay current on Meta platform and policy changes.
• Work closely with our client relationship team to keep campaigns aligned with each client’s goals.

Skills

Meta Ads Manager

Lead generation

Pixel/CAPI tracking

Data-driven

Client communication

Tools

Meta Pixel

Conversions API

Job description

Apple SEO helps local service businesses grow through SEO, Google Business Profile optimization, Local Services Ads, Google Ads, and website builds. We’re looking for a Facebook Ads Specialist to help our clients turn Meta campaigns into quality leads.

What You’ll Do

• Build, launch, and optimize Facebook and Instagram lead generation campaigns across multiple client accounts
• Improve cost per lead while keeping lead quality high
• Set up and maintain Meta Pixel, Conversions API, and lead forms
• Create and test ad creative and copy (images, carousels, video)
• Run A/B tests and use the data to guide budget and targeting decisions
• Review lead quality in our CRM so campaigns are judged on results, not just lead count
• Report on performance in clear terms clients can understand
• Stay current on Meta platform and policy changes
• Work closely with our client relationship team to keep campaigns aligned with each client’s goals

What We’re Looking For

• 1-3 years of hands-on experience in Meta Ads Manager running lead generation campaigns
• Experience managing multiple accounts or clients at the same time
• Strong understanding of tracking, including Pixel and CAPI
• Data driven, detail oriented, and proactive
• Clear, friendly communicator
• Available to work mostly EST hours
• Looking for a full time, long term role

Bonus Points

• Experience with local or home service businesses