Member Engagement and Experience Marketing Manager

UnitedHealth Group; Makati; On-site; Confidential; Full time

Job summary

Optum, part of UnitedHealth Group, is seeking a marketing engagement specialist in the Philippines to support onboarding, education, and lifecycle communications across member and patient audiences. You will coordinate multi-channel campaigns with teams across content, analytics, product, operations, and legal, ensuring clear, accessible communications and timely delivery.

The role requires 3+ years in marketing/engagement, strong writing/editing skills, and collaboration across cross-functional

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field.
• 3+ years of experience in marketing, member engagement, patient engagement, marketing communications, lifecycle marketing, CRM, digital marketing, campaign operations, content operations, or related roles.
• Experience supporting communication programs, onboarding journeys, lifecycle campaigns, or engagement initiatives across digital, email, web, direct mail, CRM, print, or related channels.
• Collaborative partner with experience working across creative, content, analytics, product, operations, experience, marketing operations, legal, privacy, compliance, and channel teams.
• Proven project coordination and organizational skills, with ability to manage multiple tasks, timelines, approvals, stakeholder inputs, and documentation.
• Proven writing, editing, proofreading, and communication skills with attention to clarity, accuracy, accessibility, brand voice, and compliance requirements.

Responsibilities

• Support consumer / provider onboarding, education, engagement, and experience marketing initiatives across assigned audiences and Optum Rx priorities.
• Assist with lifecycle communications, onboarding journeys, benefit education, digital adoption programs, self-service adoption communications, and steady-state engagement materials.
• Coordinate deliverables across multiple channels with content, marketing operations, analytics, product, operations, legal, privacy, compliance, and channel teams.
• Support campaign and communication planning, briefing, content reviews, routing, approvals, QA, accessibility checks, compliance annotations, launch readiness, and version control.
• Help ensure communications clearly explain what members and patients need to do, where to go, how to access support, how to use services, and how to realize value from Optum Rx capabilities.
• Maintain project trackers, engagement calendars, asset inventories, approval records, audit artifacts, meeting notes, and status updates.

Skills

Marketing communications

CRM

Digital marketing

Campaign operations

Content operations

Project coordination

Writing and editing

Data-driven insights

Education

Bachelor's degree in marketing or related field

Tools

Adobe tools

CRM platforms

Marketing automation

Content management systems

Analytics dashboards

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Support consumer / provider (member, patient, perscriber, provider and prescription-holder) onboarding, education, engagement, and experience marketing initiatives across assigned audiences and Optum Rx priorities
• Assist with development and execution of lifecycle communications, onboarding journeys, benefit education, digital adoption programs, self-service adoption communications, and steady-state engagement materials
• Coordinate print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other engagement channel deliverables with content, creative, marketing operations, analytics, product, operations, legal, privacy, compliance, and channel teams
• Support campaign and communication planning, briefing, content reviews, routing, approvals, QA, accessibility checks, compliance annotations, launch readiness, and version control
• Help ensure communications clearly explain what members and patients need to do, where to go, how to access support, how to use services, and how to realize value from Optum Rx capabilities
• Maintain project trackers, engagement calendars, asset inventories, approval records, audit artifacts, meeting notes, and status updates
• Gather and summarize performance inputs across activation, engagement, utilization, digital adoption, self-service adoption, NPS, satisfaction, and other experience metrics
• Assist in identifying journey gaps, education needs, service navigation barriers, and opportunities to improve understanding, activation, engagement, and experience
• Support reusable templates, playbooks, content libraries, and AI-enabled workflow improvements with appropriate human review and governance
• Manage multiple assignments with solid attention to detail, timely follow-through, and clear communication
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field
• 3+ years of experience in marketing, member engagement, patient engagement, marketing communications, lifecycle marketing, CRM, digital marketing, campaign operations, content operations, or related roles
• Experience supporting communication programs, onboarding journeys, lifecycle campaigns, or engagement initiatives across digital, email, web, direct mail, CRM, print, or related channels
• Collaborative partner with experience working across creative, content, analytics, product, operations, experience, marketing operations, legal, privacy, compliance, and channel teams
• Proven solid project coordination and organizational skills, with ability to manage multiple tasks, timelines, approvals, stakeholder inputs, and documentation
• Proven solid writing, editing, proofreading, and communication skills with attention to clarity, accuracy, accessibility, brand voice, and compliance requirements
• Demonstrated ability to work with engagement metrics, journey insights, dashboards, status reporting, or campaign performance data to support optimization recommendations
• Proven detail-oriented, proactive, and comfortable operating in a fast-paced matrixed environment

Preferred Qualifications:

• Healthcare, pharmacy, PBM, payer, consumer health, or regulated industry experience
• Familiarity with CRM, marketing automation, content management, analytics dashboards, Adobe tools, AI-assisted workflows, or project management platforms

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.