Member Experience & Engagement Lead

UnitedHealth Group; Philippines; On-site; Confidential; Full time

Job summary

UnitedHealth Group is seeking a Marketing & Engagement Specialist to support onboarding, education, and lifecycle communications across member and patient audiences. You will coordinate multi-channel campaigns, ensuring clear guidance on next steps, access to support, and value realization from Optum Rx capabilities.

The role emphasizes collaboration with creative, analytics, product, operations, and legal teams, with a focus on accuracy, accessibility, and brand consistency in a fast-paced

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field.

Responsibilities

• Support consumer / provider onboarding, education, engagement, and experience marketing initiatives across assigned audiences and Optum Rx priorities
• Assist with development and execution of lifecycle communications, onboarding journeys, benefit education, digital adoption programs, self-service adoption communications, and steady-state engagement materials
• Coordinate print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other engagement channel deliverables with content, creative, marketing operations, analytics, product, operations, legal, privacy, compliance, and channel teams
• Support campaign and communication planning, briefing, content reviews, routing, approvals, QA, accessibility checks, compliance annotations, launch readiness, and version control
• Help ensure communications clearly explain what members and patients need to do, where to go, how to access support, how to use services, and how to realize value from Optum Rx capabilities
• Maintain project trackers, engagement calendars, asset inventories, approval records, audit artifacts, meeting notes, and status updates
• Gather and summarize performance inputs across activation, engagement, utilization, digital adoption, self-service adoption, NPS, satisfaction, and other experience metrics
• Assist in identifying journey gaps, education needs, service navigation barriers, and opportunities to improve understanding, activation, engagement, and experience
• Support reusable templates, playbooks, content libraries, and AI-enabled workflow improvements with appropriate human review and governance
• Manage multiple assignments with solid attention to detail, timely follow-through, and clear communication
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Skills

Project coordination

Writing & editing

Communication

Collaboration across teams

Education

Bachelor's degree in marketing, communications, business, healthcare administration, or related field

Tools

CRM

Marketing automation

Content management

Analytics dashboards

Adobe tools

AI-assisted workflows

Project management platforms

Job description

UnitedHealth Group is seeking a Marketing & Engagement Specialist to support onboarding, education, and lifecycle communications across member and patient audiences. You will coordinate multi-channel campaigns, ensuring clear guidance on next steps, access to support, and value realization from Optum Rx capabilities.

The role emphasizes collaboration with creative, analytics, product, operations, and legal teams, with a focus on accuracy, accessibility, and brand consistency in a fast-paced