Media Manager Offline - IGaming - Onsite Manila Philippines

SmartRecruitment.com - Smart Recruitment; Philippines; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

The Media Manager is recruiting an experienced Offline Media Manager to lead annual and campaign offline media plans in Manila. You will work with Brand Marketing Managers to align TV, radio, OOH, cinema, print and transit buys with online campaigns.

Five+ years in offline media planning and buying are required, with strong ties to Philippine networks and major OOH operators. Proficiency in Nielsen or Kantar ratings, reach/frequency planning and GRP buying is essential, along with data-driven

Qualifications

• 5+ years in offline media planning and buying, at a media agency or in-house.
• Strong relationships with Philippine TV and radio networks and major OOH operators.
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying.
• Comfortable with data and attribution; able to link offline spend to online results.
• Online gaming / iGaming experience strongly preferred; betting, telco or e-wallet media experience also considered.
• Knowledge of advertising restrictions for regulated categories in the Philippines.

Responsibilities

• Build annual and campaign-level offline media plans with the Brand Marketing Managers, aligned with online media run by Acquisition
• Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or through the media agency
• Manage the media agency: briefs, plans, buys, invoices and agency performance reviews
• Negotiate rates, bonus spots, packages and annual commitments with networks and OOH operators
• Make sure every placement meets PAGCOR advertising rules, broadcast standards, time-slot limits for gaming ads and site restrictions such as distance from schools and churches
• Verify delivery: spot monitoring, proof of airing, OOH proof of posting
• Measure offline impact with BI: branded search lift, traffic and registration lift by region and time slot, and TV-to-online attribution
• Manage the offline media budget and report spend against plan

Skills

Offline media planning

Media buying

Stakeholder management

Data-driven decisions

Tools

Nielsen

Kantar

Job description

Job Description:

Location: Onsite, Manila, Philippines

About the Hiring Company: The Media Manager, Offline plans, buys and optimizes offline media for both brands (one premium, one mass-market): TV, radio, OOH, cinema, print and transit. The role gets the most reach and acquisition impact out of the offline budget, and proves it with data.

Job Responsibilities

• Build annual and campaign-level offline media plans with the Brand Marketing Managers, aligned with online media run by Acquisition
• Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or through the media agency
• Manage the media agency: briefs, plans, buys, invoices and agency performance reviews
• Negotiate rates, bonus spots, packages and annual commitments with networks and OOH operators
• Make sure every placement meets PAGCOR advertising rules, broadcast standards, time-slot limits for gaming ads and site restrictions such as distance from schools and churches
• Verify delivery: spot monitoring, proof of airing, OOH proof of posting
• Measure offline impact with BI: branded search lift, traffic and registration lift by region and time slot, and TV-to-online attribution
• Manage the offline media budget and report spend against plan

Success in the First 12 Months

• Offline media plan for both brands bought at or below benchmark rates
• An attribution model linking offline spend to registrations and FTDs
• 100% proof of delivery for every buy
• No compliance breaches on placements

The Successful Candidate

• 5+ years in offline media planning and buying, at a media agency or in-house
• Strong relationships with Philippine TV and radio networks and major OOH operators
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying
• Comfortable with data and attribution; able to link offline spend to online results
• Online gaming / iGaming experience strongly preferred; betting, telco or e-wallet media experience also considered
• Knowledge of advertising restrictions for regulated categories in the Philippines