Offline Media Strategist – TV, OOH & Data-Driven Growth

SmartConsulting.net; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

SmartConsulting.net in Manila is seeking an experienced Offline Media Manager to lead annual and campaign-level media plans, negotiate buys across TV, radio, OOH, cinema, print and transit, and ensure compliance with gaming ad restrictions.

The successful candidate will manage agencies, measure offline impact with BI, and link offline spend to registrations and outcomes, leveraging Nielsen/Kantar ratings and strong networks with Philippine media.

Qualifications

• 5+ years in offline media planning and buying.
• Strong relationships with Philippine TV, radio networks, and major OOH operators.
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying.
• Comfortable with data and attribution; link offline spend to online results.
• Online gaming / iGaming experience strongly preferred; betting, telco or e-wallet media experience also considered.

Responsibilities

• Build annual and campaign-level offline media plans with Brand Marketing Managers, aligned with online media.
• Negotiate and buy TV, radio, OOH, cinema, print and transit media.
• Manage the media agency: briefs, plans, buys, invoices and agency performance reviews.
• Negotiate rates, bonus spots, packages and annual commitments with networks and OOH operators.
• Ensure placements meet PAGCOR rules, broadcast standards, and site restrictions.

Skills

Offline media planning

Media buying

Negotiation

Data-driven decision making

Campaign analytics

Stakeholder management

Education

Bachelor's degree in Marketing/Advertising

Tools

Nielsen ratings

Kantar ratings

BI tools

Job description

SmartConsulting.net in Manila is seeking an experienced Offline Media Manager to lead annual and campaign-level media plans, negotiate buys across TV, radio, OOH, cinema, print and transit, and ensure compliance with gaming ad restrictions.

The successful candidate will manage agencies, measure offline impact with BI, and link offline spend to registrations and outcomes, leveraging Nielsen/Kantar ratings and strong networks with Philippine media.