Senior Offline Media Lead: TV, OOH & Data-Driven Buying

Solaire Resort; Parañaque; On-site; PHP 1,500,000 - 2,700,000; Full time

Job summary

Solaire Resort is seeking a senior offline media planner/buyer to lead the planning, buying and optimization of TV, radio, OOH, cinema, print and transit media within the Philippines. You will build annual and campaign-level plans, negotiate with networks and manage the media agency to ensure effective spend and compliance with gaming advertising rules.

The role requires strong data-driven decision making, experience with Nielsen or Kantar metrics, and the ability to link offline spend to online

Qualifications

• 5+ years in offline media planning and buying in a media agency or in-house
• Strong relationships with Philippine TV and radio networks and major OOH operators
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying
• Comfortable with data and attribution; able to link offline spend to online results

Responsibilities

• Plan, buy and optimize offline media (TV, radio, OOH, cinema, print, transit) for SO and FAM to maximize reach and acquisition
• Build annual and campaign-level offline media plans with the Brand Marketing
• Negotiate and buy media directly or through a media agency; manage briefs, plans, buys, invoices and agency performance
• Ensure placements comply with PAGCOR rules and broadcast standards; monitor delivery and proof of airing
• Measure offline impact with BI (branded search lift, traffic, registrations) and report spend vs plan

Skills

Offline media planning

Media buying

Negotiation

Data-driven marketing

Nielsen ratings

Job description

Solaire Resort is seeking a senior offline media planner/buyer to lead the planning, buying and optimization of TV, radio, OOH, cinema, print and transit media within the Philippines. You will build annual and campaign-level plans, negotiate with networks and manage the media agency to ensure effective spend and compliance with gaming advertising rules.

The role requires strong data-driven decision making, experience with Nielsen or Kantar metrics, and the ability to link offline spend to online