Media Manager, Offline - iGaming - Onsite, Manila, Philippines

SmartConsulting.net; Manila; Presencial; PHP 600 000 - 900 000; Tempo integral

Resumo da oferta

SmartConsulting.net in Manila is seeking an experienced Offline Media Manager to lead annual and campaign-level media plans, negotiate buys across TV, radio, OOH, cinema, print and transit, and ensure compliance with gaming ad restrictions.

The successful candidate will manage agencies, measure offline impact with BI, and link offline spend to registrations and outcomes, leveraging Nielsen/Kantar ratings and strong networks with Philippine media.

Qualificações

• 5+ years in offline media planning and buying.
• Strong relationships with Philippine TV, radio networks, and major OOH operators.
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying.
• Comfortable with data and attribution; link offline spend to online results.
• Online gaming / iGaming experience strongly preferred; betting, telco or e-wallet media experience also considered.

Responsabilidades

• Build annual and campaign-level offline media plans with Brand Marketing Managers, aligned with online media.
• Negotiate and buy TV, radio, OOH, cinema, print and transit media.
• Manage the media agency: briefs, plans, buys, invoices and agency performance reviews.
• Negotiate rates, bonus spots, packages and annual commitments with networks and OOH operators.
• Ensure placements meet PAGCOR rules, broadcast standards, and site restrictions.

Conhecimentos

Offline media planning

Media buying

Negotiation

Data-driven decision making

Campaign analytics

Stakeholder management

Formação académica

Bachelor's degree in Marketing/Advertising

Ferramentas

Nielsen ratings

Kantar ratings

BI tools

Descrição da oferta de emprego

Location: Onsite, Manila, Philippines

About the Hiring Company:

The Media Manager, Offline plans, buys and optimizes offline media for both brands (one premium, one mass-market): TV, radio, OOH, cinema, print and transit. The role gets the most reach and acquisition impact out of the offline budget, and proves it with data.

Job Responsibilities

• Build annual and campaign-level offline media plans with the Brand Marketing Managers, aligned with online media run by Acquisition

• Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or through the media agency

• Manage the media agency: briefs, plans, buys, invoices and agency performance reviews

• Negotiate rates, bonus spots, packages and annual commitments with networks and OOH operators

• Make sure every placement meets PAGCOR advertising rules, broadcast standards, time-slot limits for gaming ads and site restrictions such as distance from schools and churches

• Verify delivery: spot monitoring, proof of airing, OOH proof of posting

• Measure offline impact with BI: branded search lift, traffic and registration lift by region and time slot, and TV-to-online attribution

• Manage the offline media budget and report spend against plan

Success in the First 12 Months

• Offline media plan for both brands bought at or below benchmark rates

• An attribution model linking offline spend to registrations and FTDs

• 100% proof of delivery for every buy

• No compliance breaches on placements

The Successful Candidate

• 5+ years in offline media planning and buying, at a media agency or in-house

• Strong relationships with Philippine TV and radio networks and major OOH operators

• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying

• Comfortable with data and attribution; able to link offline spend to online results

• Online gaming / iGaming experience strongly preferred; betting, telco or e-wallet media experience also considered

• Knowledge of advertising restrictions for regulated categories in the Philippines