Media Buyer Specialist

Star Digital Marketing Solutions Inc.; Manila; On-site; PHP 420,000 - 640,000; Full time

Benefits offered by this job

SSS/PhilHealth/Pag-IBIG

13th Month Pay

HMO coverage upon regularization

Career growth opportunities

Job summary

Star Digital Marketing Solutions Inc. is seeking a Media Buyer Specialist to strategically manage advertising budgets and maximize campaign performance across e-commerce platforms, with a focus on TikTok Ads, TikTok Shop, and Shopee Ads.

You will analyze data, adjust budgets and targeting, collaborate with creative teams, and help scale successful campaigns while maintaining cost efficiency in a fast-paced Manila-based environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
• 2-3 years of experience in media buying or paid advertising.
• Hands-on experience with TikTok Ads, TikTok Shop, and Shopee Ads.
• Experience managing advertising budgets and optimizing paid campaigns.
• Knowledge of Meta Ads and Google Ads is an advantage.
• Strong numerical and analytical skills; data-driven decisions.
• Able to manage multiple campaigns and deadlines.

Responsibilities

• Plan and execute media buying strategies across TikTok, TikTok Shop, Shopee, Meta, Google, and other digital platforms.
• Manage daily and monthly advertising budgets based on campaign goals and performance.
• Monitor ad spend, ROAS, CPA, CTR, conversion rate, and other KPIs.
• Adjust budgets, targeting, placements, and campaign settings to maximize results.
• Identify profitable audiences, products, placements, and campaigns for scaling.
• Develop retargeting and audience segmentation strategies to improve conversions.
• Set up and manage campaign schedules based on promotions and launches.
• Test different audiences, creatives, placements, bidding strategies, and structures.
• Analyze campaign and marketplace data to identify areas for improvement.
• Work with creative team on ad materials needed.
• Monitor competitor advertising activities and industry developments.
• Prepare media buying reports and provide recommendations.
• Maintain accurate records of advertising spend and results.
• Recommend strategies to improve CAC, sales, and ROAS.
• Support scaling of successful campaigns while maintaining budget efficiency.

Skills

Media buying

Budget management

Campaign optimization

Data analysis

Audience targeting

Retargeting

Campaign testing

Analytics

Reporting tools

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

Tools

TikTok Ads

TikTok Shop

Shopee Ads

Meta Ads

Google Ads

Job description

About the Role

We are looking for a Media Buyer Specialist who can strategically manage advertising budgets and maximize campaign performance across e-commerce and digital platforms.

The role will primarily focus on TikTok Ads, TikTok Shop, and Shopee Ads, while also supporting campaigns across Meta, Google, and other paid media channels. The ideal candidate is comfortable working with numbers, analyzing campaign data, and making timely decisions to improve advertising efficiency and scale successful campaigns.

Key Responsibilities

• Plan and execute media buying strategies across TikTok, TikTok Shop, Shopee, Meta, Google, and other digital platforms

• Manage daily and monthly advertising budgets based on campaign goals and performance

• Monitor ad spend, sales, ROAS, CPA, CTR, conversion rate, and other key performance indicators

• Adjust budgets, targeting, placements, and campaign settings to maximize results

• Identify profitable audiences, products, placements, and campaigns for potential scaling

• Develop retargeting and audience segmentation strategies to improve conversions

• Set up and manage campaign schedules based on promotions, product launches, and business objectives

• Test different audiences, creatives, placements, bidding strategies, and campaign structures

• Analyze campaign and marketplace data to identify areas for improvement

• Work closely with the creative team to determine the type of content and ad materials needed

• Monitor competitor advertising activities and industry developments

• Prepare media buying reports and provide recommendations based on campaign performance

• Maintain accurate records of advertising spend and campaign results

• Recommend strategies for improving customer acquisition costs, sales, and overall return on ad spend

• Support the scaling of successful campaigns while maintaining budget efficiency

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field

• At least 2-3 years of experience in media buying, paid advertising, performance marketing, or a related role

• Hands-on experience with TikTok Ads, TikTok Shop, and/or Shopee Ads

• Experience managing advertising budgets and optimizing paid campaigns

• Knowledge of Meta Ads and Google Ads is an advantage

• Strong understanding of ROAS, CPA, CPC, CTR, conversion rate, and other media buying metrics

• Experience with audience targeting, retargeting, campaign testing, and scaling

• Familiarity with advertising dashboards, analytics, and reporting tools

• E-commerce and performance marketing experience is highly preferred

• Strong numerical and analytical skills

• Detail-oriented and able to make data-driven decisions

• Able to manage multiple campaigns, budgets, and deadlines simultaneously

Compensation & Benefits

• Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)

• 13th Month Pay

• HMO coverage upon regularization

• Career growth opportunities in a dynamic e-commerce environment

Job Type: Full-time, Onsite

Work Location: Manila