Ads Specialist

Star Digital Marketing Solutions Inc.; Manila; On-site; PHP 446,000 - 725,000; Full time

Benefits offered by this job

SSS/PhilHealth/Pag-IBIG

13th Month Pay

HMO coverage on regularization

Career growth opportunities

Job summary

Star Digital Marketing Solutions Inc. is seeking an Ads Specialist to drive online sales and traffic through paid campaigns across TikTok, Shopee, Meta, and Google.

You will optimize budgets, build audiences, and run A/B tests to improve ROAS and conversions. The ideal candidate has 2–3 years in performance marketing, hands-on TikTok/TikTok Shop/Shopee experience, and familiarity with tracking, analytics, and reporting tools.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field.
• 2–3 years of paid advertising or performance marketing experience.
• Hands-on experience with TikTok Ads, TikTok Shop, or Shopee Ads.
• Experience with Meta Ads and Google Ads is an advantage.
• Strong understanding of paid media metrics, targeting, and optimization.
• Experience managing advertising budgets and scaling campaigns by performance.
• Familiarity with conversion tracking, analytics, and reporting tools.
• Proficient in TikTok Ads Manager; preference for Meta Business Suite and Google Ads Manager.

Responsibilities

• Plan, launch, and manage paid campaigns across TikTok, TikTok Shop, Shopee, Meta, Google, and other relevant platforms
• Monitor campaign performance and optimize campaigns based on sales, conversions, ROAS, CTR, CPA, CPL, and other key metrics
• Manage advertising budgets and allocate spend based on campaign performance and objectives
• Develop audience targeting, retargeting, and funnel strategies for different campaigns
• Optimize product and promotional campaigns across TikTok Shop and Shopee
• Conduct A/B testing of ad creatives, videos, copy, audiences, placements, and campaign settings
• Identify high-performing campaigns and implement strategies to scale them efficiently
• Coordinate with the creative and marketing teams to develop effective advertising materials
• Track campaign results and prepare regular performance reports with actionable insights
• Analyze customer behavior, campaign data, competitor activities, and market trends
• Monitor platform updates and identify new advertising opportunities
• Ensure proper tracking and measurement of campaign performance
• Recommend strategies to improve traffic, conversions, sales, and overall advertising efficiency
• Work closely with marketing and sales teams to align paid campaigns with business objectives

Skills

TikTok Ads

TikTok Shop

Shopee Ads

Meta Ads

Google Ads

Campaign optimization

Performance marketing

Analytics

Budget management

A/B testing

Education

Bachelor’s degree in Marketing/Advertising/Business/Communications

Tools

TikTok Ads Manager

Meta Business Suite

Google Ads Manager

Google Analytics

Job description

About the Role

We are looking for a results-driven Ads Specialist with hands-on experience in TikTok Ads, TikTok Shop, and Shopee Ads to help drive online sales, traffic, and campaign performance.

The ideal candidate understands performance marketing, knows how to optimize advertising budgets, and can use campaign data to improve results. Experience with Meta Ads, Google Ads, and other digital advertising platforms is also highly valued.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across TikTok Ads, TikTok Shop, Shopee Ads, Meta, Google, and other relevant platforms

• Monitor campaign performance and optimize campaigns based on sales, conversions, ROAS, CTR, CPA, CPL, and other key metrics

• Manage advertising budgets and allocate spend based on campaign performance and objectives

• Develop audience targeting, retargeting, and funnel strategies for different campaigns

• Optimize product and promotional campaigns across TikTok Shop and Shopee

• Conduct A/B testing of ad creatives, videos, copy, audiences, placements, and campaign settings

• Identify high-performing campaigns and implement strategies to scale them efficiently

• Coordinate with the creative and marketing teams to develop effective advertising materials

• Track campaign results and prepare regular performance reports with actionable insights

• Analyze customer behavior, campaign data, competitor activities, and market trends

• Monitor platform updates and identify new advertising opportunities

• Ensure proper tracking and measurement of campaign performance

• Recommend strategies to improve traffic, conversions, sales, and overall advertising efficiency

• Work closely with marketing and sales teams to align paid campaigns with business objectives

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field

• At least 2-3 years of experience in paid advertising, digital marketing, media buying, or performance marketing

• Hands-on experience managing TikTok Ads, TikTok Shop, and/or Shopee Ads

• Experience with Meta Ads and Google Ads is an advantage

• Strong understanding of paid media metrics, audience targeting, and campaign optimization

• Experience managing advertising budgets and scaling campaigns based on performance

• Familiarity with conversion tracking, analytics, and reporting tools

• Proficient in TikTok Ads Manager and preferably Meta Business Suite and Google Ads Manager

• Experience in e-commerce, lead generation, or conversion-focused campaigns is a plus

• Strong analytical and problem-solving skills

• Creative, detail-oriented, and comfortable working with campaign data

• Able to manage multiple campaigns and meet deadlines

Compensation & Benefits

• Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)

• 13th Month Pay

• HMO coverage upon regularization

• Career growth opportunities in a dynamic e-commerce environment

Job Type: Full-time, Onsite

Work Location: Manila