Media Planner/Performance Marketer

Streamlined Campaigns; Quezon City; On-site; PHP 360,000 - 480,000; Full time

Job summary

Streamlined Campaigns in Quezon City, Philippines, is seeking a motivated media planner to support the development and execution of integrated media plans across Meta, TikTok, Google, YouTube, and e-commerce channels. The role emphasizes audience research, campaign setup and optimization, and data-driven reporting to drive ROI.

Applicants should have at least 1 year of experience in performance marketing or media planning and be familiar with Meta, TikTok, Lazada, or Shopee platforms.

Qualifications

• 1+ year in performance marketing or media planning.
• Experience with Meta, TikTok, Lazada or Shopee.
• Familiar with media buying, evaluation metrics and optimization.
• Broad understanding of traditional and digital media.
• Experience optimizing campaigns by geography, frequency and time targeting.
• Ability to collect and analyze market data for recommendations.

Responsibilities

• Support development and execution of integrated media plans across Meta, TikTok, Google, YouTube, and e-commerce channels.
• Conduct audience research and analyze market trends to inform media recommendations.
• Assist in campaign setup, monitoring, and optimization to ensure efficient budget use and maximum ROI.
• Track campaign performance and prepare regular reports with insights and improvement recommendations.
• Coordinate with creatives, accounts, and strategy teams to ensure timely delivery of campaign materials.
• Maintain accuracy in campaign documentation, schedules, and budget tracking sheets.
• Stay updated on platform changes, new ad features, and best practices in digital media buying.
• Participate in training sessions and mentorship activities to build skills in media planning and analytics.

Skills

Analytical mindset

Campaign optimization

Media planning

Data analysis

Tools

Meta

TikTok

Lazada

Shopee

Job description

Responsibilities

• Support the development and execution of integrated media plans across platforms such as Meta, TikTok, Google, YouTube, and e-commerce channels.

• Conduct audience research and analyze market trends to inform media recommendations.

• Assist in campaign setup, monitoring, and optimization to ensure efficient budget use and maximum ROI.

• Track campaign performance and prepare regular reports with insights and improvement recommendations.

• Coordinate with creatives, accounts, and strategy teams to ensure timely delivery of campaign materials.

• Maintain accuracy in campaign documentation, schedules, and budget tracking sheets.

• Stay updated on platform changes, new ad features, and best practices in digital media buying.

• Participate in training sessions and mentorship activities to build skills in media planning and analytics.

Work Experience

• At least 1 year of experience in roles such as Performance Marketer, Campaign Planner, Media Analyst, or similar.

• Demonstrated experience in media planning, with a strong grasp of digital media platforms such as Meta, TikTok, Lazada, or Shopee.

• Familiarity with media buying, campaign evaluation metrics, and ad optimization strategies.

• Broad understanding of traditional and digital media channels.

• Hands-on experience in optimizing ad campaigns based on key variables such as geography, frequency, and time targeting.

• Skilled in collecting and analyzing market data to inform media recommendations.

• Strong analytical mindset with an aptitude for statistics and performance tracking.