Ads Specialist

Techdynamics OPC; Metro Manila; On-site; PHP 300,000 - 600,000; Full time

Job summary

Techdynamics OPC is seeking an Ads Specialist to plan, execute, and optimize campaigns on Lazada, Shopee, and TikTok. You will develop engaging ads, monitor performance, and provide actionable insights to maximize sales and visibility across e-commerce platforms.

The ideal candidate has proven experience in online advertising, strong analytics, and excellent copywriting skills, with a focus on ROI and collaboration with the ecommerce team.

Qualifications

• Proven experience in digital advertising and campaign management.
• Strong analytical skills to interpret data and optimize performance.
• Excellent copywriting and communication abilities.
• Experience with Lazada, Shopee and TikTok advertising is highly preferred.

Responsibilities

• Plan, create, and execute ad campaigns on Lazada, Shopee, and TikTok.
• Develop and manage ad campaigns on e-commerce platforms to optimize sales and visibility.
• Create and optimize engaging video ad content tailored for TikTok's audience.
• Monitor and analyze campaign performance and provide regular reports.
• Conduct keyword research to optimize ad content and targeting.
• Perform A/B testing to determine effective formats, headlines, and targeting.
• Manage advertising budgets to maximize ROI.
• Identify and target relevant audience segments.
• Collaborate with the ecommerce team to align campaigns with marketing goals.
• Stay up-to-date with trends and best practices in online advertising.

Skills

Campaign management

Analytics

Copywriting

Budget optimization

A/B testing

Market research

Digital marketing

Tools

Lazada Ads

Shopee Ads

TikTok Ads

Job description

• Plan, create, and execute ad campaigns on platforms such, Lazada, Shopee, and TikTok.
• Develop and manage ad campaigns on e-commerce platforms, optimizing for sales and visibility
• Create and optimize engaging video ad content tailored for TikTok's audience to drive engagement and conversions.
• Monitor and analyze the performance of ad campaigns, providing regular reports and insights to improve results.
• Conduct thorough keyword research to optimize ad content and targeting.
• Perform A/B testing to determine the most effective ad formats, headlines, and targeting strategies.
• Manage and allocate advertising budgets effectively to maximize ROI.
• Identify and target the right audience segments to ensure ads reach the most relevant users.
• Work closely with the e-commerce team to align ad campaigns with overall marketing strategies and goals.
• Keep up-to-date with the latest trends and best practices in online advertising and digital marketing.
• Proven experience as an Ads Specialist or similar role.
• In-depth knowledge in online advertising platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and copywriting skills.
• Ability to work independently and as part of a team.
• Experience with Lazada, Shopee, and TikTok advertising is highly preferred.