Junior Media Buyer (with experience)

Global Technological Trading Inc.

Taguig

Hybrid

PHP 600,000 - 900,000

Full time

5 days ago

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Job summary

Global Technological Trading Inc. is seeking a Media Buy Officer to manage paid advertising campaigns across E-commerce and digital marketing platforms.

You will drive traffic, conversions, and revenue growth through strategic planning, execution, and optimization on Shopee, Lazada, Meta, TikTok, and Google. The role requires 2–3 years in media buying or performance marketing, with strong analytical and reporting skills, and proficiency in Excel/Google Sheets to track ROAS, GMV, CPA, and other

Qualifications

Bachelor's degree in marketing/advertising or related field.
2–3 years of experience in media buying or performance marketing.
Experience with e-commerce advertising across Shopee, Lazada, Meta, TikTok and Google.

Responsibilities

Plan, manage, and optimize campaigns across Shopee, Lazada, Meta, TikTok, and Google Ads.
Monitor ROAS, GMV, conversion rate, CTR, CPC, and other metrics to improve results.
Develop budget allocation strategies to maximize sales and platform efficiency.
Collaborate with marketing, creative, and product teams for promotional campaigns.
Conduct keyword research, bid optimization, and audience targeting for on-site ads.
Provide insights and recommendations through regular reports.

Skills

Analytical skills

Reporting

Excel/Sheets

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Shopee Ads

Lazada Sponsored Solutions

TikTok Shop Ads

Excel/Sheets

Job description

Media Buy Officer

Job Summary

We are looking for a Media Buy Officer to manage and optimize paid advertising campaigns across E-commerce and Digital Marketing platforms. The role is responsible for driving traffic, conversions, and revenue growth through strategic campaign planning, execution, and optimization across Shopee, Lazada, Meta, TikTok, and Google.

Key Responsibilities

E-commerce Advertising

Manage and optimize Shopee Ads, Lazada Sponsored Solutions, and TikTok Shop Ads.
Monitor campaign performance, ROAS, GMV, conversion rate, CTR, CPC, and other key metrics.
Develop budget allocation strategies to maximize sales and platform efficiency.
Collaborate with E-commerce and Product teams on promotional campaigns such as Payday, Double Digit Sales, Mega Campaigns, and Product Launches.
Conduct keyword research, bid optimization, and audience targeting for on-site advertising.
Identify opportunities to scale winning campaigns and improve overall store performance.

Performance Marketing

Plan, launch, and optimize Meta Ads (Facebook and Instagram).
Manage TikTok Ads for awareness, consideration, and conversion objectives.
Execute Google Ads campaigns including Search, Display, Performance Max, and YouTube.
Implement retargeting and audience segmentation strategies.
Conduct A/B testing on creatives, audiences, placements, and bidding strategies.

Analytics & Reporting

Monitor daily, weekly, and monthly campaign performance.
Analyze advertising data and provide actionable insights and recommendations.
Prepare performance reports highlighting spend, revenue, ROAS, and optimization plans.
Track campaign pacing and ensure efficient utilization of budgets.

Campaign Planning & Coordination

Work closely with Marketing, Creative, and E-commerce teams to align campaign objectives.
Review creatives and campaign assets before deployment.
Support product launches and seasonal campaigns with media recommendations.
Stay updated on platform trends, algorithm changes, and advertising best practices.

Qualifications

Bachelor's Degree in Marketing, Advertising, Business, or related field.
Minimum 2–3 years of experience in Media Buying, Performance Marketing, or E-commerce Advertising.

Hands-on experience with: