Digital Marketing Associate

CHG Global Inc. (World Balance); Mandaluyong; On-site; PHP 350,000 - 520,000; Full time

Job summary

CHG Global Inc. (World Balance) in Metro Manila is seeking a Digital Marketing Specialist to lead paid media, email marketing, and audience development. You will design and optimize campaigns across Meta, Google, and TikTok, and help expand Lazada and Shopee ads to boost marketplace revenue.

The role emphasizes analytics, ROAS, and budget management, with collaboration across social media and production teams to improve messaging and creative performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related discipline.
• Minimum of 2-3 years of experience in digital marketing, performance marketing, paid media, or a related field.
• Strong analytical skills with experience in campaign optimization, reporting, and performance measurement.
• Familiarity with Meta Ads, Google Ads, TikTok Ads, and e-commerce marketplace advertising platforms is an advantage.

Responsibilities

• Develop, execute, track, and enhance paid advertising campaigns across Meta, Google, and TikTok platforms.
• Manage and expand sponsored advertising initiatives, including Search and Discovery Ads, on Lazada and Shopee to drive marketplace revenue and visibility.
• Design, implement, and refine automated email marketing workflows, including welcome journeys, cart recovery campaigns, and customer re-engagement programs.
• Monitor and maintain campaign performance data, including spend, impressions, click-through rates, conversions, and ROAS.
• Allocate and adjust advertising budgets across channels to improve efficiency, capitalize on high-performing campaigns, and reduce acquisition costs.
• Deliver data-backed insights on messaging, formats, and creative approaches that drive stronger engagement and conversion results.

Skills

Paid media

Email marketing

Analytics

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Lazada/Shopee Ads

Job description

Job Description

Paid Media & Marketplace Campaign Management

• Develop, execute, track, and enhance paid advertising campaigns across Meta, Google, and TikTok platforms.
• Manage and expand sponsored advertising initiatives, including Search and Discovery Ads, on Lazada and Shopee to drive marketplace revenue and visibility.

Email Marketing & Customer Lifecycle Management

• Design, implement, and refine automated email marketing workflows, including welcome journeys, cart recovery campaigns, and customer re-engagement programs.
• Oversee email performance metrics and technical deliverability to maximize engagement, click-through rates, and revenue contribution.

Marketing Funnel & Audience Development

• Execute media buying activities, bidding strategies, and placement optimization for awareness and retargeting campaigns.
• Build and manage audience segmentation strategies to support effective mid-funnel and bottom-funnel remarketing efforts.

Performance Analytics & Budget Management

• Monitor and maintain campaign performance data, including spend, impressions, click-through rates, conversions, and return on ad spend (ROAS).
• Allocate and adjust advertising budgets across channels to improve efficiency, capitalize on high-performing campaigns, and reduce acquisition costs.

Creative Performance Optimization

• Evaluate campaign and creative performance data to generate actionable recommendations for the Social Media and Production teams.
• Deliver data-backed insights on messaging, formats, and creative approaches that drive stronger engagement and conversion results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related discipline.
• Minimum of 2-3 years of experience in digital marketing, performance marketing, paid media, or a related field.
• Strong analytical skills with experience in campaign optimization, reporting, and performance measurement.
• Familiarity with Meta Ads, Google Ads, TikTok Ads, and e-commerce marketplace advertising platforms is an advantage.