Marketing Specialist - PPC

Stotsenberg Leisure Park and Hotel Corporation; Taguig; On-site; PHP 300,000 - 600,000; Full time

Job summary

Stotsenberg Leisure Park and Hotel Corporation seeks a Marketing professional to develop and execute cutting-edge digital campaigns, aligning strategies across departments and proposing events and messages aligned with corporate goals.

Responsibilities include launching paid ad campaigns, campaign setup, bid management, and rigorous analytics-driven optimization to maximize performance and revenue tracking.

Qualifications

• Solid computer skills including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.).
• Excellent analytical skills and a knack for data analysis with strong prioritization, organization, and project management abilities.

Responsibilities

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.
• Working cross-departmentally to align campaign strategies and goals across the organization.
• Propose the most appropriate events and messages in line with corporate strategies.
• Launch Paid Digital Ad Campaigns on paid ads platforms.
• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.
• Monitor and administer website analytics, reports, and understanding of reporting tools with ongoing actionable insights for stakeholders and regular reporting of all Paid Advertising campaigns.
• Provide a keen understanding of revenue tracking and paid advertising.
• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time.

Skills

Paid advertising

Campaign management

Analytics

Google Ads

Facebook Ads

Bid management

Tools

MS Office

Adobe Creative Suite

CRM

Web analytics

Google Ads

Job description

Marketing

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.

Working cross-departmentally to align campaign strategies and goals across the organization.

Propose the most appropriate events and messages in line with corporate strategies.

Launch Paid Digital Ad Campaigns on paid ads platforms.

PAID ADVERTISING MANAGEMENT

Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.

Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns.

Provide a keen understanding of revenue tracking and paid advertising.

Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time.

• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Excellent analytical skills and a knack for data analysis. Strong prioritization, organization, and project management skills.