Digital Marketing Specialist

Blue Atlas Marketing; San Jose del Monte; On-site; PHP 240,000 - 360,000; Full time

Job summary

Blue Atlas Marketing is seeking a Digital Marketing Specialist to lead PPC campaigns, social media content planning, and CRM analytics. The role involves coordinating with teams for content creation, setting up tracking and reporting, and driving data-driven marketing decisions.

Responsibilities include SEO, email marketing, content development for blogs and webinars, and maintaining campaign reporting across clients.

Qualifications

• Proficient in digital marketing strategies: SEO, PPC, social media, email, video marketing.
• Strong tracking, statistics, and reporting for marketing campaigns.

Responsibilities

• Develop, execute, and manage PPC campaigns with monitoring and adjustments.
• Create social media content, plan posts, and compile posting documents.
• Maintain tracking, data entry for reporting, and schedule posts in tools.
• Input client data in Online Reputation Management tools and update monthly.
• Create content outlines for articles, blogs, whitepapers, and webinars.
• Set up campaigns in ad interfaces and develop reporting documents.
• Create reporting interfaces for each client and gather data for monthly reports.
• Craft email templates, coordinate with teams for content, and schedule email blasts.
• Plan, implement, and maintain CRM systems and analytics reporting.

Skills

Digital marketing

SEO

PPC

Social media

Email marketing

Video marketing

Analytics

Communication

Tools

Adobe Creative Cloud

Job description

About the role

The Digital Marketing Specialist conducts keyword research, performs social media management, executes search engine optimization, creates content, implements digital marketing campaigns, tracks and reports on campaign performance, and manages email marketing activities.

Key responsibilities

• Develop, execute, and manage PPC campaign along with monitoring and adjusting campaigns as necessary

• Create social media content research and compile post planning documents for social media posts

• Maintain tracking and data entry for reporting and schedule posts in scheduling tools and software

• Input client data in Online Reputation Management tools and maintain data and input changes monthly

• Create content outlines for articles, blogs, whitepapers, and presentation outlines for webinars and videos

• Utilize planning documents to setup draft campaigns in ad interfaces and setup reporting documents during campaign implementation

• Setup reporting documents and tracking interfaces for each client and gather data for monthly reporting

• Create email templates in email software, coordinate with teams for content creation, and finalize and schedule email blasts

• Plan, setup, implement, and maintain CRM systems and analytics reporting

About you

• Proficient with digital marketing strategies including SEO, PPC, Social Media Marketing, Email Marketing, Video Marketing, and related marketing activities

• Thorough understanding of tracking, statistics, and reporting for digital marketing activities

• Understand basic and advanced strategies for lead generation and business growth utilizing digital marketing techniques and activities

• Understand the fundamentals of branding and marketing

• Very detail oriented and able to identify quality issues in content creation, media development, and marketing activities

• Proven experience in working with a team with a mindset and goal in developing the best digital marketing content

• Ability to learn new skills and determine on-going learning opportunities for digital marketing techniques and strategies

• Great communication skills and able to interview and make people comfortable

• Experience with Adobe Creative Cloud software is a plus