Pay Per Click Specialist

Blueshift Energy Inc.; Metro Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

Blueshift Energy Inc. in Metro Manila is seeking a skilled PPC Specialist to plan, develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

You will conduct keyword research, craft compelling ad copies, manage bidding and budgets, and track performance using Google Analytics and Tag Manager while collaborating with Marketing, Sales, and Creative teams to boost traffic, leads, and ROAS.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven PPC specialist with lead-gen focus.
• Hands-on Google Ads and Meta Ads management.
• Strong understanding of SEM and paid social.
• Experience with analytics and conversion tracking.
• Ability to manage multiple campaigns and budgets.
• Excellent communication and teamwork.

Responsibilities

• Plan, develop, launch, manage, and optimize PPC advertising campaigns across Google Ads, Meta Ads, and other relevant paid platforms.
• Develop and implement PPC stratégies to increase website traffic, generate qualified leads, improve conversions, and maximize ROAS.
• Conduct keyword research, search intent analysis, competitor research, and audience segmentation to identify effective targeting opportunities.
• Create, manage, and optimize Google Search, Display, Performance Max, Remarketing, and paid social campaigns.
• Develop compelling ad copies, headlines, calls to action, and advertising content to improve engagement and conversions.
• Manage keyword bidding, negative keywords, audience targeting, placements, and budget allocation.
• Monitor and analyze PPC performance metrics including CPC, CTR, CPM, CPL, CPA, conversion rate, and ROAS.
• Regularly review campaign performance and implement optimization strategies to improve ad relevance and Quality Score.
• Manage and optimize daily, weekly, and monthly advertising budgets.
• Conduct A/B testing of ad copies, headlines, keywords, landing pages, bidding strategies, and audience segments.
• Set up and maintain conversion tracking, Google Analytics, Google Tag Manager, Meta Pixel, UTM parameters, and other tracking tools.
• Monitor campaign delivery and troubleshoot issues related to ad disapprovals, tracking errors, budget limitations, and optimization.
• Optimize landing pages, ad destinations, and conversion pathways to improve user experience and lead generation.
• Develop and manage marketing and retargeting campaigns to re-engage visitors and unconverted leads.
• Analyze campaign data by keyword, search term, audience, device, location, and conversion source to identify opportunities.
• Coordinate with Marketing and Creative teams to develop advertising materials and messaging.
• Collaborate with Sales to evaluate lead quality and align campaigns with customer acquisition objectives.
• Prepare and present regular PPC performance reports with insights and recommendations.
• Maintain organized PPC account structures, keyword lists, campaign docs, tracking systems, and dashboards.
• Stay updated on Google Ads features, PPC trends, and emerging paid media technologies.
• Take ownership of campaign performance and work toward targets for traffic, leads, cost-efficiency, and ROAS.

Skills

PPC Strategy

Google Ads

Meta Ads

Keyword Research

Campaign Optimization

A/B Testing

Analytics

Lead Generation

Landing Page Optimization

Budget Management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Job description

JOB RESPONSIBILITIES

• Plan, develop, launch, manage, and optimizePay-Per-Click (PPC) advertising campaignsacross Google Ads, Meta Ads, and other relevant paid advertising platforms.

• Develop and implementPPC strategiesto increase website traffic, generate qualified leads, improve conversions, and maximize return on advertising spend.

• Conductkeyword research, search intent analysis, competitor research, and audience segmentationto identify effective targeting opportunities.

• Create, manage, and optimizeGoogle Search, Display, Performance Max, Remarketing, and paid social campaignsbased on business objectives.

• Develop compellingad copies, headlines, calls to action, and advertising contentto improve engagement, click-through rates, and conversions.

• Managekeyword bidding, negative keywords, audience targeting, placements, and budget allocationto improve campaign efficiency.

• Monitor and analyze PPC performance metrics, includingCPC, CTR, CPM, CPL, CPA, conversion rate, and ROAS.

• Regularly review campaign performance and implement optimization strategies to improvead relevance, Quality Score, traffic quality, and conversion efficiency.

• Manage and optimizedaily, weekly, and monthly advertising budgetsto ensure efficient spending and achievement of campaign targets.

• ConductA/B testingof ad copies, headlines, keywords, landing pages, bidding strategies, and audience segments to identify high-performing combinations.

• Set up and maintainconversion tracking, Google Analytics, Google Tag Manager, Meta Pixel, UTM parameters, and other relevant tracking tools.

• Monitor campaign delivery and troubleshoot issues related toad disapprovals, keyword performance, tracking errors, budget limitations, and account optimization.

• Optimizelanding pages, ad destinations, and conversion pathwaysto improve user experience and increase the likelihood of lead generation.

• Develop and manageremarketing and retargeting campaignsto re-engage previous website visitors, potential customers, and unconverted leads.

• Analyze campaign data bykeyword, search term, audience, device, location, ad placement, and conversion sourceto identify opportunities for improvement.

• Coordinate with theMarketing and Creative teamsto develop relevant advertising materials, promotional offers, and campaign messaging.

• Collaborate with theSales teamto evaluate lead quality, track conversion outcomes, and align PPC campaigns with customer acquisition objectives.

• Prepare and presentregular PPC performance reports, including campaign insights, budget utilization, conversion results, and recommendations for improvement.

• Maintain organizedPPC account structures, keyword lists, campaign documentation, tracking systems, and performance dashboards.

• Stay updated onGoogle Ads features, PPC industry trends, search engine marketing strategies, advertising policies, and emerging paid media technologies.

• Take ownership of campaign performance and consistently work toward achieving agreedtraffic, lead generation, cost-efficiency, conversion, and ROAS targets.

QUALIFICATIONS

• Bachelor's degree inMarketing, Business Administration, Communications, Digital Marketing, or a related field.

• Proven experience as aPPC Specialist, Pay-Per-Click Specialist, Paid Media Specialist, Performance Marketer, or Digital Advertising Specialist.

• Hands-on experience inGoogle Ads and Meta Ads campaign management, particularly in lead generation and conversion-focused advertising.

• Strong understanding ofPay-Per-Click (PPC), Search Engine Marketing (SEM), paid search, paid social, keyword targeting, and campaign optimization.

• Experience managingGoogle Search Ads, Display Ads, Performance Max, Remarketing, and other paid advertising campaign types.

• Proficiency inkeyword research, search term analysis, negative keyword management, audience segmentation, bidding strategies, and budget optimization.

• Knowledge ofad copywriting, search intent, landing page relevance, ad quality, and conversion optimization.

• Demonstrated ability to monitor and improveCPC, CTR, CPM, CPL, CPA, conversion rate, and ROAS.

• Experience withGoogle Analytics, Google Tag Manager, Meta Pixel, conversion tracking, UTM parameters, and other advertising analytics toolsis an advantage.

• Strong analytical and problem-solving skills, with the ability to interpret campaign data and developdata-driven optimization strategies.

• Experience inA/B testing, landing page optimization, remarketing, and campaign experimentationis an advantage.

• Familiarity withCRM systems, lead management platforms, marketing automation tools, and performance reporting dashboardsis an advantage.

• Ability to manage multiple PPC campaigns and advertising budgets while maintainingaccurate tracking, reporting, and campaign documentation.

• Strong attention to detail inkeyword selection, campaign setup, ad targeting, budget allocation, and performance monitoring.

• Excellent organizational, time-management, and project coordination skills.

• Proactive, results-driven, and accountable foradvertising performance, campaign efficiency, and lead generation outcomes.

• Ability to work collaboratively withMarketing, Sales, Creative, and other relevant teamsto achieve business objectives.

• Willingness to continuouslylearn, test new strategies, adapt to platform changes, and improve campaign performance.

• Experience insolar energy, renewable energy, construction, or home improvementis an advantage.