Marketing Specialist - PPC

Stotsenberg Leisure Park & Hotel Corporation; Taguig; On-site; PHP 334,800 - 558,000; Full time

Job summary

A leading leisure and hospitality company in the Philippines is looking for a Digital Marketing Specialist to develop and optimize digital campaigns. The ideal candidate will execute advertising campaigns, analyze data for performance insights, and collaborate with various departments to align marketing strategies. Strong computer skills, analytical abilities, and project management experience are essential for success in this role.

Qualifications

• Solid computer skills, including MS Office and marketing software.
• Excellent analytical skills and a knack for data analysis.
• Strong prioritization, organization, and project management skills.

Responsibilities

• Align campaign strategies and goals across the organization.
• Propose events and messages in line with corporate strategies.
• Launch Paid Digital Ad Campaigns.
• Set up and launch paid advertising campaigns.
• Monitor and analyze website analytics and reports.
• Provide actionable insights into campaign performance.

Skills

Analytical skills

Project management skills

Computer skills

Data analysis

Tools

Adobe Creative Suite

Google Adwords

Job description

Overview

Marketing

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

Responsibilities

• Working cross-departmentally to align campaign strategies and goals across the organization
• Propose the most appropriate events and messages in line with corporate strategies
• Launch Paid Digital Ad Campaigns on paid ads platforms
• PAID ADVERTISING MANAGEMENT
• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance
• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns
• Provide a keen understanding of revenue tracking and paid advertising
• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time

Qualifications

• 1. Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications
• (Web analytics, Google Adwords etc.
• 2. Excellent analytical skills and a knack for data analysis. Strong prioritization, organization, and project management skills