Digital Marketing Senior Supervisor

AIM Asian Institute of Management; Makati; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

AIM Asian Institute of Management in Makati seeks a Campaign Setup and Execution professional to build, launch, and monitor multi-channel campaigns across major platforms. You will ensure UTMs and tracking pixels are correctly configured and assets are uploaded in line with approved messaging.

You will optimize performance using real-time data, maintain dashboards, and collaborate with Marketing, Communications and Recruitment teams to align campaigns with institutional KPIs and timelines.

Qualifications

• Experience managing multi-channel digital campaigns.
• Strong understanding of campaign setup and optimization.
• Ability to analyze metrics and draw insights.

Responsibilities

• Build, launch, and monitor campaigns across Meta, Google Ads, TikTok, LinkedIn, YouTube and more.
• Ensure proper UTMs and tracking pixels before activation.
• Collaborate with teams to align campaigns with plans and KPIs.
• Create dashboards consolidating channel metrics and enrollment data.
• Coordinate with external agencies and internal stakeholders.

Skills

Campaign management

Digital ads

A/B testing

PowerBI

Tools

PowerBI

Job description

Campaign Setup and Execution

• Build, launch, and monitor campaigns across Meta, Google Ads, TikTok, LinkedIn, YouTube, and other platforms.
• Ensure correct application of UTMs, tracking pixels, and platform-specific configurations prior to campaign activation.
• Upload and run creative assets; ensure ad copies align with approved messaging.
• Ensure campaign structures (audiences, budgets, objectives) are aligned with approved campaign plans and strategies.
• Assist in landing page setup and integration (e.g., through landing page builders such as Landing).

Optimization and Troubleshooting

• Monitor performance and proactively adjust targeting, budgets, placements, and creatives based on real-time data (CTR, CPL, CVR, leads, applications, enrollments).
• Stay updated on the platform best practices and propose optimizations.

Reporting and Analytics

• Create, maintain, and continuously improve dashboards consolidating digital channel metrics, CRM leads, and SIS enrollment data.
• Provide actionable summaries and insights to the Senior Manager.
• Collaborate with CRM/BI teams to ensure marketing data aligns with institutional KPIs and maximizes the use of PowerBI.

Collaboration and Coordination

• Liaise with Marketing, Communications, and Recruitment teams for campaign requirements, learning, feedback, and insights.
• Coordinate deliverables and timelines with external agencies and internal teams.
• Provide timely updates and documentation for live ads and tracking tools and ensure proper processing of invoices.

Market Monitoring and Insights

• Track Monitor competitors' digital activity and share insights on market trends and benchmarks.
• Continuously scan digital platforms for best practices, emerging formats, and innovative campaign ideas relevant to AIM's goals.
• Conduct market research using digital media monitoring tools (both free and paid), guiding team members on culling data from owned digital assets and CRM platforms.
• Provide regular media monitoring reports.